By Jennifer Faull The Brand Union has appointed Iain Ellwood to the role of worldwide strategic growth director as it looks to build additional services and capabilities for clients. Ellwood has spent the past three years heading up his own management consultancy, Senate. Prior to that, he spent seven years at Interbrand as head of consulting. He reports to Brand Union chief executive Simon Bolton. “I am delighted that Iain is joining Brand Union. He has many years of experience advising businesses at C-Suite level and he is an expert at helping brands reach their full potential to deliver growth,” said. Bolton. Iain starts on Read full story › Source: The Drum...
Read MoreBy Arif Durrani Dick Costolo, Twitter’s chief executive, has admitted to being “disappointed” by weaker than hoped for revenue growth in the first quarter of 2015. Read full story › Source: Campaign...
Read MoreBy Michael Feeley A new initiative aimed at matching pioneering tech start-ups to brands has been launched by global digital media agency 7things media Tech x Media will see emerging tech companies such as Grabble, Viewsy and Avenue Imperial pitch bespoke campaign concepts to participating brands and a panel of industry experts including representatives from Facebook, Econsultacy and digital entrepreneur Mark Pearson. The panel will select the campaign judged as most innovative and best aligned to the brand’s marketing strategy and 7thingsmedia will then facilitate strategy meetings with the brand and technology start-up with a view to launching the ground-breaking digital campaign at a Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The Design Museum has appointed Leo Burnett as design partner for the museum’s 2015 exhibition programme during its final year in London’s Shad Thames. The agency, which was appointed without a pitch, will working closely with the museum to bring to fruition its chosen theme of optimism across multiple channels and touch points. Leo Burnett is working on a full suite of communications including all exhibition posters, postcards, print ads and London Underground ads. The new design will also become an integral part of the Design Museum’s retail offering. The work is inspired by the idea that optimism within the art Read full story › Source: The Drum...
Read MoreBy Minda Smiley Welcome to US Creative Department. Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well. It will give you, the reader, the chance to decide what is best. You can vote for the work you like best simply by clicking the ‘Like’ button beside the work. The winner will be named The Drum’s ‘Ad of the Week’ and will be in the running to be named ‘US Readers’ Favourite’ in our printed magazine, which is published every fortnight. Link to subscription: http://www.thedrum.com/subscribe Submit your vote Read full story › Source: The Drum...
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