Posts made in April, 2015

on Apr 29, 2015

By Samuel Joy Read full story › Source: Marketing Week...

on Apr 29, 2015

By Michael Feeley The University of Bath has appointed Hunterlodge to its roster of agencies handling their media planning, buying and creative services after a competitive pitch. Hunterlodge will work with the University advising on advertising strategy and creative execution in order to help deliver the successful recruitment of high calibre students from around the world as well as enhancing its research profile. Stephen Rangecroft, director of marketing and external relations for the University of Bath School of Management, said: “We are looking forward to working with Hunterlodge to explore innovative ways of reaching our target audience and driving engagement.” Kim McLellan, client services director at Read full story › Source: The Drum...

on Apr 29, 2015

By John McCarthy Labour is the most followed UK political party on Twitter with 26 per cent more followers than the Conservatives and almost two thirds of tweets regarding the party positive, according to Social Bro. Of the general election debate Labour claimed a 28 per cent share of the discussion with over 84,000 tweets, while Tories fell short with a fifth less share with 67,900 tweets. Acknowledging the importance of social media to the election, Labour has increase its Twitter activity by 18 per cent with the Tories seeing a 14 per cent increase. Check out the full infographic below. <div Read full story › Source: The Drum...

on Apr 29, 2015

By Bill Duggan ANA recently conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship, and the result is the new ANA white paper, Enhancing Client/Agency Relationships. Perhaps the biggest opportunity identified in this new work centers around one of the most fundamental aspect of the client/agency relationship – assignment briefings that clients provide to agencies. Clients and agencies are not in agreement on whether clients provide clear assignment briefings to agencies. Only 27 per cent of agencies believe clients do a good job (and zero per cent strongly agree). However, 58 per cent of clients think Read full story › Source: The Drum...

on Apr 29, 2015

By Seb Joseph Twitter advertisers using Google’s Doubleclick will now be able to measure when conversions result from views and other actions on the micro-blogging site, signalling a major step in its bid to get a fuller understanding of how its ads are served on mobile. The company was tightlipped on whether it would track impressions or just clicks though chief executive Dick Costolo billed it as a “new attribution model” within the ad exchange. That could point to the anonymous use of Twitter profiles to track conversions, an issue Costolo teased when he told analysts yesterday evening that “Doubleclick is Read full story › Source: The Drum...