By John McCarthy Pepsi Max has unveiled its first ever global brand campaign which sets to underline ‘Genius’ in a series of videos and experiences. The socially-led global campaign was launched with the premiere of ‘Drone Football’ – the first of the content-led push which sees a group of friends play their weekly five-a-side match in a tech-heavy arena. Offering a glimpse of the future of football, the pitch was transformed with over 30,000 reactive LED lights installed into the surrounding landscape and a futuristic drone referee who even handed out yellow cards for rough play. Kristin Patrick, senior vice president and chief marketing officer Read full story › Source: The Drum...
Read MoreBy Ilicco Elia This article is the first in a series from global marketing and technology agency DigitasLBi assessing key aspects of the main political parties’ digital strategies in the run up to the General Election. Mobile is a bag of tricks the political parties have not yet mastered, according to DigitasLBi’s head of mobile Ilicco Elia. But give them time, and personalised, targeted mobile communications might one day cut through where nothing else can. At the last general election, the iPad was two weeks old in the UK. This time around, it’s a key element of a major shift that has seen mobile devices Read full story › Source: The Drum...
Read MoreBy Mindi Chahal Disruption by digital businesses has caused no end of pain to established operators in many markets, with the most prominent of them at present being taxis. Last week, black taxi drivers brought central London to a standstill in a protest against the regulation of minicabs using ‘e-hail’ apps, which allow smartphone users to book a cab instantly from their location – often for a much lower cost than standard taxis. The best-known of these, Uber, was the focus of a similar driver demonstration last June, which backfired by raising the profile of the app, leading to an 850% increase in downloads Read full story › Source: Marketing Week...
Read MoreBy Dave Trott For most of us this famous picture represents the two sides of Britain. Read full story › Source: Campaign...
Read MoreReverberate: US media and marketing news you need to know – GoPro acquires Kolor, Nasdaq leak Twitter results early and Google to sell promoted tweets
By Rebecca Stewart Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. GoPro has acquired Kolor, a virtual reality company that focuses on 360-degree media, says the Next Web. Along with the announcement, the camcorder firm has also released an interactive YouTube clip that allows users to drag and explore the video, viewing from any variety of angles. 2. Nasdaq released Twitter’s financial results too early, reports the Wall Street Journal. The social network delivered its weakest quarterly revenue growth as a publicly traded company, casting a shadow on its fledgling advertising business. 3. However, Read full story › Source: The Drum...
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