By Jennifer Faull Amazon is experimenting with how brands can advertise on its Kindle platform, revealing it recently partnered with Land Rover on a branded e-book. Speaking at the Financial Time’s Digital Media event, vice president of global advertising sales Seth Dallaire explained that the deal saw British author William Boyd pen an adventure story – The Vanishing Game – that was commissioned by the auto brand. Amazon then distributed the free e-book on Kindle. “We saw very high engagement,” Dallaire said. It comes as Amazon explores alternative opportunities to work with advertisers whose products it doesn’t necessarily sell on the platform. In Japan, for example, Read full story › Source: The Drum...
Read MoreBy Maisie McCabe MDC Partners’ share price fell almost 30 per cent yesterday after it disclosed that Miles Nadal, its chairman and chief executive, was paying back $8.6 million (£5.6 million) to the company. Read full story › Source: Campaign...
Read MoreBy John Glenday YouTube is seeking to expand the range of original content carried on its platform by producing its own films and shows directly. The video platform will partner with Multi-Channel Network and AwesomenessTV, a subsidiary of DreamWorks Animation, to create exclusive content. YouTube Originals boss Alex Carloss remarked: “Together, we’ll release several feature-length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV’s Brian Robbins. “The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our Read full story › Source: The Drum...
Read MoreBy Gurjit Degun A naked image of Cara Delevingne plastered on a billboard on London’s Brick Lane does not objectify women, according to the advertising watchdog. Read full story › Source: Campaign...
Read MoreBy Mark Ritson In the early 1990s, former CEO Michael Jeffries took the retailer into dangerous and exciting territory with a provocative approach to targeting, positioning and retail execution. He explicitly went after young, popular, attractive kids as his focus and then adopted an astonishing array of disruptive visual merchandising tactics to win them over. From six-pack wielding guardians at the entrance to the highly stylised sales assistants known as ‘models’ on the shop floor, Abercrombie became the standard bearer for the fascism of teenage fashion. The brand not only excelled at targeting its core customers but also in turning off non-target shoppers. Abercrombie’s Read full story › Source: Marketing Week...
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