By Rebecca Stewart What does the future have in store for advertising agencies? In our latest podcast The Drum’s head of TV Dave Birss is joined by a panel of industry experts to find out. From greater integration to a move away from the award-chasing Mad Men culture that pollutes the industry, the following panelists had plenty to say when they joined Dave on The Drum’s bus at Ad Week Europe: James Harris, head of agencies international, AOL Owen Sagness, general manager, advertising and online UK, Microsoft David Buonaguidi, founder, St Luke’s and Karmarama And Chris Gorell Barnes, founder and chief executive, Adjust Your Set <div contenteditable="false" entity-bundle="gallery_item" entity-id="522" Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs Although Home Retail warned that first half-year sales at Argos would likely fall, as it transitions the business into a digital retailer and battles weaker demand for electronic products, it said that its current marketing strategy had been successful. “A key component of creating a universally appealing offer is brand positioning and communications,” said the company’s annual financial report. It added: “And the new ‘Get Set, Go Argos’ campaign, which launched during FY15, has thus far received a positive response with the measure of a consumer’s likelihood to shop at Argos increasing to its highest level in three years. Customers’ attitudes Read full story › Source: Marketing Week...
Read MoreBy John Glenday The International Academy of Digital Arts and Sciences has announced this year’s Webby Award winners, with Always’ #LikeAGirl campaign and TED leading the pack. Judges including Arianna Huffington and Conan O’Brien settled on the winners after awarding no less than 11 separate awards to each. Hot on their heels were VICE Media with ten trophies, IDEO with five and finally the New York Times, Hyperlapse, and Mashable – each of which managed to garner four nods. Unusually the actual awards ceremony itself won’t take place until 19 May, when people will be invited to live stream proceedings despite all the results having been Read full story › Source: The Drum...
Read MoreBy Kate Magee eBay has appointed Feed Communications to be its CRM agency across Europe. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony. Read full story › Source: DM News...
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