Posts made in April, 2015

on Apr 29, 2015

By Direct Marketing News Traditions 118 restaurant enjoys an 18% conversion with local display offers. Read full story › Source: DM News...

on Apr 29, 2015

By Direct Marketing News Hosted by Direct Marketing News, guests of MHoF 2015 had much to say about what inspired them most during the poignant awards ceremony. Read full story › Source: DM News...

on Apr 29, 2015

By John Glenday Bitcoin payments have reportedly taken another step on the road to mass usage with an announcement by Bitcoin payment processor Coinbase that it intends to open a UK exchange and online wallet service. The new facility will enable people to more easily convert Sterling to Bitcoins and vice versa, bolstering Britain’s efforts to be seen as a global hub for the crypto currency, according to Reuters. This follows government efforts to introduce regulation of digital currencies to boost confidence in the system by applying existing anti-money laundering rules to such services. It forms part of an expansion strategy by the San Francisco based Read full story › Source: The Drum...

on Apr 29, 2015

By Gillian West The winners of the latest Creative Department have been revealed in the 29 April issue of The Drum. Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue’s creative director Martin Grimer, executive creative director at Aesop Agency. Read full story › Source: The Drum...

on Apr 29, 2015

By Natalie Mortimer Absolut is introducing a redesign of its iconic bottle shape, the first time it has been updated since its launch in 1979. Brand Union worked with calligrapher Luca Barcellona and engraver Martin Mörck on the design of the new bottle, which features more clearly defined shoulders, and a sleeker neck and body. A significant part of the design is the addition of a large engraved A on the back of the bottle, creating a new icon for the Pernod Ricard-owned vodka brand. It also features a refreshed two-line logo, a new script, and a redesigned medallion picturing Lars Olsson Smith, Read full story › Source: The Drum...