Posts made in April, 2015

on Apr 29, 2015

By Thomas Hobbs Arsenal are the current holders of the trophy, which looks set to be rebranded to the ‘Emirates FA Cup’ Talks over a proposed £30m three year deal, which would improve on Budweiser’s previous £9m a year contract, are reportedly at an advanced stage and would justify the vision of the FA’s commercial director Stuart Turner who has been holding out for an improved deal. Under the previous Budweiser sponsorship, the FA Cup was branded ‘In association with’ the beer brand. However, if agreed, the new deal will see the tournament completely rebranded to include the Emirates brand. Despite the mounting speculation, an FA Read full story › Source: Marketing Week...

on Apr 29, 2015

By Michael Feeley Hendrick’s gin have appointed digital and social agency Gravity Thinking to manage and deliver their upcoming UK digital and social activation campaign for 2015. Gravity Thinking will work alongside an interagency team, including The Village Communications, W Communications and DotLabel, to develop “an immersive experience” that aims to connect with new audiences across digital channels. Sam Bovill, senior brand manager for Hendrick’s at William Grant & Sons UK, said: “We were impressed with how Gravity Thinking very quickly got to grips with our unique brand world and we’re excited to see the campaign come to life over the coming months.” Stephen Firth, managing Read full story › Source: The Drum...

on Apr 29, 2015

By John Illsley A Dispatches programme this week attempted to lift the lid on the business dealings of Mike Ashley and Sports Direct. As well as giving an insight into the working conditions at the discount retailer’s warehouse and back office, the programme also unveiled the dubious pricing strategies employed. Secret footage in the Midlands warehouse showed how staff were encouraged to cover up RRP stickers with a higher price, and then cross them out to give the impression that buyers were receiving a higher discount and bigger bargain than what was really on offer. A consumer law expert suggested that this was a Read full story › Source: The Drum...

on Apr 29, 2015

By Natalie Mortimer British handbag company Radley & Co has appointed the former chief of Aurum Holdings, owner of Watches of Switzerland and Goldsmith brands, Justin Stead to the role of chief executive. Stead, who replaces former Radley CEO Xavier Simonet after his departure in January, most recently served as chairman and investor with private equity in Sofa.com, where he will remain in as non-executive chairman. Roger Best, chairman of Radley, said: “We are delighted that Justin will be leading Radley. His proven track record in building outstanding success at Aurum and his considerable international experience of developing international distribution and Read full story › Source: The Drum...

on Apr 29, 2015

By Michael Feeley New research published by independent social digital consultancy immediate future has revealed that 23 per cent of travel conversation in social takes place on holiday and 27 per cent after the holiday, predominantly on Facebook and Twitter. Using Crimson Hexagon, a third generation monitoring tool, over one million customer conversations mentioning travel, flights, hotels and many vacation-associated keywords were analysed from March 2014 to March 2015. These insights were then combined with data from survey data from global market research firm GlobalWebIndex. Katy Howell, chief executive officer of immediate future, said: “By drilling deeper into the customer journey and taking into consideration Read full story › Source: The Drum...