By John Glenday The world’s biggest retailer, Walmart, is looking to grow even larger with an announcement that it intends to open 115 stores in China by 2017. The Far East expansion would see the business increase its footprint within the nascent superpower by a third as it seeks to become a key player in the Chinese economy. Walmart’s ambitions come at a time of slowing growth in the country, with sales falling 0.7 per cent in the three months to January versus a year earlier. In light of these challenges Walmart will also close some underperforming stores amidst its 411 Chinese outlets and will spend Read full story › Source: The Drum...
Read MoreBy James Swift J Walter Thompson has launched the Intelligence Group research and analytics division. Read full story › Source: Campaign...
Read MoreBy Seb Joseph Lego is working with Facebook to target parents through the launch of a global campaign that will encourage them and their children to post content demonstrating the breadth of their imaginations. What is a Kronkiwongi? It is the name of the toy maker’s latest social endeavour but more importantly it is the question it hopes floods its social media feeds over the next four weeks. From animal to vehicle, the term is meant to mean all things to all kids and provide parents with the reason to ditch the instructions and let their imaginations run wild. Read full story › Source: The Drum...
Read MoreBy Staff Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix at the Clear Channel Outdoor Planning Awards last night for their Google Outside 2.0 campaign. Read full story › Source: Campaign...
Read MoreBy John Glenday As if declining retail sales weren’t enough of a headache Sainsbury’s chief executive Mike Coupe now faces a second challenge after being convicted of embezzlement by an Egyptian court, a charge which could see him serve two years in jail should he set foot in the country. The case hinges on an alleged attempt to seize cheques from a local business Sainsbury’s had invested in 16 years ago, something the court held Coupe responsible for as the most senior employee of the business. Coupe was convicted by default of the crime after failing to turn up to court hearings, although Sainsbury’s has Read full story › Source: The Drum...
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