Posts made in April, 2015

on Apr 29, 2015

By Omar Oakes A “sultry and glamorous” TV ad for electronic cigarettes has been banned for indirectly promoting the use of tobacco products. Read full story › Source: Campaign...

on Apr 29, 2015

By John Glenday A cost-cutting drive overseen by the Home Retail Group, parent company of Argos and Homebase, has delivered dividends with a substantial 32 per cent jump in pre-tax profits to £93.8m, helped along by a one per cent rise in total sales to £5.71bn. Drilling down into the figures the catalogue retailer saw sales rise by 0.6 per cent, with 46 per cent of its customers now ditching the rigmarole of its cumbersome laminated books to purchase directly on line. Sales at its sister chain Homebase performed even better with like-for-like sales rising 2.3 per cent, although the DIY chain remains committed to Read full story › Source: The Drum...

on Apr 29, 2015

By Rose Lewis Everyone in digital media seems to want to get in on the act with startups – and setting up labs or working with accelerator companies to come up with new tech and innovative ways of working are attractive options even for major players, says Collider’s co-founder Rose Lewis. We know innovation sells. In big numbers. And one of the ways the marketing and advertising industry is embracing this is by working with startups. I have seen this transformation from beginning to end – from marketing executives toying with the idea of working with new technology, to a full-bodied embrace of the Read full story › Source: The Drum...

on Apr 29, 2015

By John Glenday Ryanair has suffered a €4.6m loss after fraudsters illegally transferred cash direct from the company’s account via a Chinese bank. According to the Irish Times the fraud was carried out last week whereupon the Criminal Assets Bureau in Dublin was called in to trace and retrieve the money in collaboration with their counterparts at Asset Recovery Interagency Network Asia Pacific. In a statement the airline said: “Ryanair confirms that it has investigated a fraudulent electronic transfer via a Chinese bank last week. “The airline has been working with its banks and the relevant authorities and understands that the funds – less than $5 Read full story › Source: The Drum...

on Apr 29, 2015

By Alison Millington A series of documentary-style videos will launch on Facebook today (29 April) showcasing the reactions of kids around the world in their own homes when they are challenged to “build something that doesn’t exist” – or as Lego calls it, a Kronkiwongi. The films, created by Lego and Facebook’s Creative Shop, are part of its efforts to reach the parents on Facebook who share activities they do with their child by posting photos, according to Lars Silberbauer Andersen, global director of social media and search for Lego. Andersen, who says the Kronkiwongi idea came from a term used in his childhood, told Read full story › Source: Marketing Week...