Posts made in April, 2015

on Apr 28, 2015

By Thomas Hobbs The research, which is from the latest Quarterly Digital Intelligence Briefing report commissioned by Econsultancy and Adobe from a sample size of 3,000 digital and ecommerce marketers, suggests that mobile is growing even if it isn’t seen as a priority. Around a fifth (19%) of respondents now regard themselves as ‘mobile first’, compared to 13% the previous year. While 62% of companies are planning to increase mobile channel budgets in 2015, compared to only 3% who are set to decrease respective budgets. Companies are also starting to use mobile in different ways, with adaptive design (+92%), mobile apps (+40%) and mobile optimised Read full story › Source: Marketing Week...

on Apr 28, 2015

By Minda Smiley NBC is leading the way when it comes to social video in the television realm, with a 48 per cent share of online promo views and 39 per cent of promo shares, according to research from video ad tech company Unruly. ABC comes in second, with 27 per cent of promo views and 34 per cent of promo shares. The study also found that 80 per cent of millennials, or ‘digital natives,’ will watch a TV show if someone in their social network has shared a trailer, clip, or original promo for the show, compared to 66 per cent of average TV Read full story › Source: The Drum...

on Apr 28, 2015

By Nesh Pillay AOL has unveiled a strong video line-up at its NewFront, as it continues to strengthen its original video content output. The videos will be hosted across all AOL’s properties, including Makers, The Huffington Post, TechCrunch, Engadget, Cambio, and Aol.com. In addition, all original programming will be hosted on the video hub, AOL On. “AOL is bringing the very best of culture and code to the NewFront stage this year,” said Tim Armstrong, chief executive of AOL. “We have spent the last five years investing in original video and building one of the most scaled video platforms in the world.” Both Park Bench with Read full story › Source: The Drum...

on Apr 28, 2015

By Minda Smiley Twitter’s revenue increased 74 per cent to $436m in Q1, falling short of analyst expectations of $457m. The company’s quarterly earnings report leaked early, with financial intelligence firm Selerity positing earnings, revenue, and user figures shortly after 3pm ET on 28 April. Shortly afterwards Twitter released a press release confirming the numbers. Revenue outlook for Q2 is projected to be in the range of $470m to $485m, also well below analyst projections of $538m. Dick Costolo, chief executive of Twitter, said in a statement: “Revenue growth fell slightly short of our expectations due to lower-than-expected contribution from some of our newer direct response products.” The Read full story › Source: The Drum...

on Apr 28, 2015

By Nesh Pillay Bud Light and Anheuser Busch are facing criticism over the beer’s tagline, part of the ‘Up for Whatever’ campaign, which some believe is supportive of rape. Consumers took to Twitter today to share their disdain for the tagline which reads, “The perfect beer for removing ‘no’ from your vocabulary.” I’ll be physically unable to process any sentiment that involves trying to convince me Bud Light didn’t know it was making a rape joke there — Andrea Grimes (@andreagrimes) April 28, 2015 Calling the Bud Light PR Team, you’re needed for clean up in the stupid/thoughtless decisions Read full story › Source: The Drum...