By Nesh Pillay Just weeks after announcing its plans to offer a la carte viewing, Verizon is being sued by ESPN. According to ESPN, the “skinny” viewing options would violate its contracts with distributors, which specify that ESPN bundles cannot be broken up. The lawsuit against Verizon was filed in New York this morning. “ESPN is at the forefront of embracing innovative ways to deliver high-quality content and value to consumers on multiple platforms, but that must be done in compliance with our agreements,” ESPN said in a statement. “We simply ask that Verizon abide by the terms of our contracts.” Verizon’s a la carte Read full story › Source: The Drum...
Read MoreBy John McCarthy The Football Association (FA) has entered a four-year deal with Panini to distribute licensed English Premier League stickers to an international audience. England superstars such as Wayne Rooney, Joe Hart and Jack Wilshere will appear in their national strip for Panini to coincide with their push to qualify for UEFA Euro 2016 in France. In addition to football stickers and trading cards, Panini will also shift merchandise, including 3D collectables, digital and multi-media format collections. Stuart Turner, commercial director of The FA said: “We are delighted to have teamed up with Panini. Working with Panini following their recent successes at the FIFA World Read full story › Source: The Drum...
Read MoreBy John McCarthy Click-bait email subjects lines are the least effective way to get recipients to open messages, according to a report from data solutions provider Return Path. Research from the firm comparing subject line opening success found that clickbait subject lines, such as ‘You won’t believe this shocking secret…’ were among the least effective of the ten subject line types. Clickbait clickbait.png Edit Delete The analysis of more than nine million messages sent by international brands found that benefit-based subject lines featuring claims like ‘fastest’ were the best way to get consumers’ attention. Read rates for deadline-based subject lines including ‘limited time,’ Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The digital marketing veteran’s retail career includes stops at Petco, Guitar Center, and Albertson’s. Read full story › Source: DM News...
Read MoreBy Seb Joseph Londoners keen to connect with others across the capital can now do so through the first social network developed solely for the city. Dubbed Ambam, the fledgling community matches city dwellers using their personal interests like food, fashion and music to sort them into designated “Circles” for each. Additionally, people can choose to connect with others depending on what key part of the city they live in. So far, so social network. However there is a twist in the form of a reward mechanic. Independent brands – from pop-up restaurants to boutique fashion stores – have signed up to service, targeting the Read full story › Source: The Drum...
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