Posts made in April, 2015

on Apr 28, 2015

By Gillian West Channel 4 has promoted group marketing manager Charlie Palmer to the role of head of viewer relationship management, to drive the consumer-facing element of the broadcaster’s data strategy. In his new role Palmer will be responsible for championing and leading Channel 4’s viewer relationship strategy and viewer communications, reporting to director of audience technologies and insight Gill Whitehead. “Charlie brings a combination of creative flair, brand instinct, and deep experience in digital and social media marketing. I am really looking forward to working with Charlie to take our viewer relationship strategy into its next phase,” said Whitehead. As group marketing manager Palmer oversaw Read full story › Source: The Drum...

on Apr 28, 2015

By Nesh Pillay PayPal has introduced ‘One-touch’ payments to make online transactions easier for its web users. The feature allows users to enter their PayPal username and password when they sign onto a computer. Afterward, they remain signed in and can purchase items with one click on sites that accept PayPal. However, despite the feature’s name, transactions would actually need two clicks to be completed. The first would choose PayPal as a payment option, and the second would confirm the shipping address. The ‘One-click’ feature will begin appearing in online merchants’ options throughout this week. Sign up for The Drum’s Daily US newsletter to Read full story › Source: The Drum...

on Apr 28, 2015

By Nesh Pillay AKQA has promoted three of its group creative directors – Masaya Nakade, Jason McCann and Sung Chang – to the role of executive creative director. Masaya is based in London, while Jason and Sung work in New York. “With the tremendous growth that we’ve had in our New York office in the last couple of years as well as stronger partnerships with various clients such as Verizon, the promotions of Jason and Sung are an obvious recognition,” said AKQA chief creative, Rei Inamoto. “They will be taking even greater leadership duties in New York and beyond in the coming months.” AKQA’s current client Read full story › Source: The Drum...

on Apr 28, 2015

By Seb Joseph Kantar and ComScore have formed a tie-up which will seem them launch their first joint offering for cross-audience measurement for key clients. The incoming service is the first to come from the strategic alliance between the two measurement firms unveiled earlier this year. The union pools Kantar’s TV credentials with ComScore’s online equivalent to provide a more robust measurement scheme for advertisers. Both companies have developed the framework to distill a range of reporting scopes and the options of available measurement techniques including panels, meters, tagging, home routers, return path data and census profiles. It amounts to an integrated tagging approach, allowing Read full story › Source: The Drum...

on Apr 28, 2015

By Chris Hassell Apple’s triumphs over the past 15 years include but not are not limited to: saving the music industry from its own self-destruction, helping to bring movies into the digital era, showing that retail can be cool and make a huge difference to the bottom-line, putting a shed load of songs in our pockets and of course making the mobile internet finally happen so we didn’t have to suffer any more ‘year of mobile’ claims. It has also made its fair share of mistakes such as Ping (Google it), MobileMe (not actually that bad – essentially iCloud that just didn’t work that Read full story › Source: The Drum...