Posts made in April, 2015

on Apr 28, 2015

By Nesh Pillay AT&T, Sprint, Verizon and T-Mobile – the four biggest US mobile carriers – will not be charging its customers for phone calls or texts to Nepal. People have been trying desperately to reach family and friends in Nepal after an earthquake on Saturday claimed at least 4,600 lives. The death toll is expected to reach 10,000. Other telecom carriers are also trying to help. Google Voice has reduced its call rate to Nepal from 19 cents a minute to one cent a minute. Meanwhile, Skype and Viber are both offering free calls and Time Warner Cable has cancelled fees for Read full story › Source: The Drum...

on Apr 28, 2015

By John McCarthy The Mirror newspaper is marking 70 years since the end of the Second World War in Europe by digitally republishing original newspapers from 1945. Each day, from Tuesday 28 April to the anniversary of VE Day next Friday (8 May), the corresponding 1945 issue will be published alongside the current day’s e-edition on iPad and Android apps. Peter Willis, Daily Mirror weekday editor, said: “The Mirror has been at the heart of breaking news in the UK for over 100 years. “These editions would have been pored over as readers sought to learn every detail of the Allies’ progress.” Willis concluded: “It’s fascinating to Read full story › Source: The Drum...

on Apr 28, 2015

By Direct Marketing News Kroger keeps the customer insights and loyalty company’s tech tools and brains, as well as all of its own data, in buyout of Tesco. Read full story › Source: DM News...

on Apr 28, 2015

By Thomas Hobbs Hyundai made its move into the art world last year, with the announcement of an 11-year sponsorship of London’s Tate Modern Turbine Hall. It has also announced the long-term sponsorship of the Los Angeles Country Museum of Art (LACMA), with both global venues set to explore Korean art and technology through tailored exhibitions over the coming years. The Korean car brand, meanwhile, recently premiered a sculpture at Milan Design Week. The ‘Helio Curve’ sculpture (pictured), which was created in collaboration with artist Reuben Margolin for Milan Design Week, is currently on tour with the next stop set to be Seoul from Read full story › Source: Marketing Week...

on Apr 28, 2015

By Seb Joseph WPP chief executive Sir Martin Sorrell has warned the advertising industry to brace itself for more consolidation on brand, media and agency fronts due to the lack of topline growth companies are chasing. Instances like the Kraft-Heinz tie-up and the failed Publicis Omnicom Group merger are just the tip of the iceberg as chief executives face tougher pressure to gamble their way to scale. Companies increasingly feel they should be cost-driven rather than revenue-driven, a mindset best encapsulated by those making the deals looking “down at their boots” instead of up “toward the horizon”, said Sir Martin Read full story › Source: The Drum...