Posts made in April, 2015

on Apr 28, 2015

By Seb Joseph WPP chief executive Sir Martin Sorrell has warned the advertising industry to brace itself for more consolidation on brand, media and agency fronts due to the lack of topline growth companies are chasing. Instances like the Kraft-Heinz tie-up and the failed Publicis Omnicom Group merger are just the tip of the iceberg as chief executives face tougher pressure to gamble their way to scale. Companies increasingly feel they should be cost-driven rather than revenue-driven, a mindset best encapsulated by those making the deals looking “down at their boots” instead of up “toward the horizon”, said Sir Martin Read full story › Source: The Drum...

on Apr 28, 2015

By Jennifer Faull Bloomberg has launched Bloomberg Business Europe, marking its first ever regional expansion. Under the editorial leadership of former Wired.co.uk editor Nate Lanxon, the site – which sits within the framework of the global offering – will focus on themes of global significance but European in origin. Read full story › Source: The Drum...

on Apr 28, 2015

By Gillian West Home appliance brand Whirlpool UK has selected ODD as its agency of record. The appointment marks the beginning of a long-term strategic and creative partnership for the UK market with ODD tasked with developing a fully integrated strategy to launch key products. Juan Pillay, head of marketing UK and Ireland at Whirlpool commented: “This is an important time for Whirlpool as we continue to expand our product offering and presence in the UK market. ODD displayed a strong strategic understanding of our brand and the sector. Coupled with their creativity, we look forward to embarking on a new journey together.” Managing director at Read full story › Source: The Drum...

on Apr 28, 2015

By Rebecca Stewart Live & Breathe has tapped Cheil’s Jamie King for the role of executive planning director. King will join the integrated retail and shopper agency this week to work across its Leeds and London offices with clients such as Birds Eye, Morrisons and Pernod Ricard. With over 20 years’ experience in retail and brand strategy, King has worked both agency and client-side with a wide variety of brands from Tesco to EE. At Cheil he was responsible for developing integrated shopper, retail, experiential and above-the-line strategies, as well as running the agency’s planning academy – which included developing a team of up-and-coming planners. Of Read full story › Source: The Drum...

on Apr 28, 2015

By Rebecca Stewart Omnicom Media Group has appointed Mary Buenaventura to the role of chief executive for the Philipinnes. She is to be charged with the leadership of all Omnicom Media Group assets in the country, working alongside the senior management team and leads for OMD, PHD and M2M. Buenaventura joins from Y&R Philippines, where she has held the post of chief executive and president for the last 13 years. Commenting on the appointment, Jasmin Sohrabji, chief executive for Omnicom Media Group SEA and India, said: “Buenaventura’s comprehensive knowledge of the local market coupled with her knack of delivering effective results will help in strengthening Read full story › Source: The Drum...