Posts made in April, 2015

on Apr 28, 2015

By John McCarthy #EdBallsDay, a hashtag devoted to remembering shadow chancellor Ed Balls’ infamous tweet where he simply posted his own name, trended on Twitter worldwide again for the fourth consecutive year. Unwilling to let what could be one of the ballsiest tweets ever posted die, social media users established the fail (shown below) as a national holiday. Ed Balls — Ed Balls (@edballsmp) April 28, 2011 Scores of Twitter users posted funny tributes to the Labour deputy head. I hate how commercialised #EdBallsDay has become. It used to really mean something pic.twitter.com/XMs1wLEYSw — Lily Bailey (@LilyBaileyUK) Read full story › Source: The Drum...

on Apr 28, 2015

By Omar Oakes WPP has made an investment in Refinery29, a fashion and lifestyle media company, for $50 million through its WPP Ventures arm. Read full story › Source: Campaign...

on Apr 28, 2015

By John McCarthy BetVictor has created a social media battle in anticipation of much-awaited boxing battle Pacquiao vs Mayweather on 2 May in Las Vegas. The campaign, created in partnership with VCCP, uses Twitter Stream API to count tweets supporting either the #TheMoneyTeam or #TeamPacquiao in real time. The figures are then broadcast to those visiting the web portal. Read full story › Source: The Drum...

on Apr 28, 2015

By John McCarthy BetVictor has created a social media battle in anticipation of much-awaited boxing battle Pacquiao vs Mayweather on 2 May in Las Vegas. The campaign, created in partnership with VCCP, uses Twitter Stream API to count tweets supporting either the #TheMoneyTeam or #TeamPacquiao in real time. The figures are then broadcast to those visiting the web portal. Read full story › Source: The Drum...

on Apr 28, 2015

By Gurjit Degun Channel 4 has appointed Charlie Palmer, its group marketing manager, as the head of viewer relationship management. Read full story › Source: Campaign...