By Jennifer Faull Minority parties such as The Green Party and Scottish National Party (SNP) have outperformed the larger parties on Twitter in the lead up to the General Election, according to the platform’s vice president of Direct Sales for Europe, Bruce Daisley. “[They’ve been] punching above their weight,” he said, highlighting The SNP’s activity during Jeremy Paxman’s TV interviews with Labour leader Ed Miliband and prime minister David Cameron. Throughout the programme, SNP spokesman Humza Yousaf responded to the same questions Paxman posed, in real time, pushing the short videos out using the hashtag #TheWiderDebate. The films were seen more than 400,000 times and Read full story › Source: The Drum...
Read MoreBy John McCarthy Apple’s sale of 61.1 million iPhones in the first quarter of 2015 drove international profits up by a third year on year. The Californian tech giant announced $13.6bn (£8.9bn) in profit after its revenue was boosted by 27 per cent to $58bn. Chinese sales proved to be the catalyst to the growth, with sales increasing 71 per cent to $16.8bn across the country. Historically, 2014 marked the first time Chinese iPhone sales outpaced those in the US, partly due to the latter’s mobile saturation in addition to growth in China. Apple chief executive Tim Cook, said: “We are thrilled by the continued Read full story › Source: The Drum...
Read MoreBy Gillian West Absolut has handed Cheil UK its global off-trade retail design brief following a pitch process against Prophet and Attention Group. The appointment sees Cheil UK tasked with handling the Pernod Ricard vodka brand’s in-store brand identity worldwide. Leading the relationship from its London office, Cheil UK will create a range of off-trade assets aimed at maximising the brand’s presence in retail environments. Joahn Holm, global marketing manager off-trade at Absolut, commented: “Besides showcasing a clear understanding of the brand, our challenges and a very adoptable concept, we believe Cheil is the perfect fit for us in marrying retail with digital and will Read full story › Source: The Drum...
Read MoreBy James Swift House of Fraser parodies popular internet memes for a new TV campaign promoting the store’s brand event. Read full story › Source: Campaign...
Read MoreBy James Swift House of Fraser parodies popular internet memes for a new TV campaign promoting the store’s brand event. Read full story › Source: Campaign...
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