Posts made in April, 2015

on Apr 28, 2015

By James Swift House of Fraser parodies popular internet memes for a new TV campaign promoting the store’s brand event. Read full story › Source: Campaign...

on Apr 28, 2015

By Gillian West Pagoda PR has announced the acquisition of CM Porter Novelli forming a new 20-strong company – Pagoda Porter Novelli. CM Porter Novelli’s Angela Casey will head up the company with Ian Coldwell, formerly managing director of Pagoda PR, taking up the role of deputy chairman, focusing on business strategy and sector expansion. Giselle Dye continues as a director and board member with Anne McMunn, director of CM Porter Novelli, bringing senior counsel and media expertise as an associate director. Sir Michael Hirst remains as chair and the senior team comprises of policy director Keith Geddes and account directors Lynne Veitch; Sarah McDaid; Read full story › Source: The Drum...

on Apr 28, 2015

By Rebecca Stewart Tumblr founder and chief executive David Karp took to the stage at Yahoo’s NewFront event for the first time ever yesterday (27 April). During his presentation he discussed Tumblr’s Sponsored Video product and the site’s Creatrs Network – a group of talented bloggers recruited by brands to help with campaigns. Yahoo bought Tumblr for over $1bn in 2014, at the time chief executive Marissa Mayer said that she wanted the two companies to “work together to create advertising opportunities that are seamless and enhance user experience”. Yesterday the relationship appeared to be stronger than ever, as Karp led a presentation about the Read full story › Source: The Drum...

on Apr 28, 2015

By John McCarthy Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Apple reported second quarter revenues of $13.6bn, a 33 per cent year-on-year increase. The Washington Post attributed the growth to better-than-expected iPhone sales. 2. On the other hand, Apple iPad sales dropped by 23 per cent on this time last year. Business Insider reported that Apple is working with companies like Box, DocuSign and ServiceMax to build business apps for the iPad in a bid to plug the sales gap. 3. CNN reporter Peter Hamby has joined Snapchat as head of news Read full story › Source: The Drum...

on Apr 28, 2015

By Richard Eyre I hear the gentle thud of a gauntlet being laid down for us. This year’s Dimbleby Lecture was delivered, to well-deserved praise, by Baroness Martha Lane Fox. Martha is digital royalty, having co-founded Lastminute.com, served as digital champion for the last two governments and founded Go On UK, a digital skills charity. Her proposition is that Britain can leapfrog the rest of the world in internet skills, but that we need a new kind of national institution, which she called ‘Dot Everyone’ to rebalance the dialogue between private and public voices. She laments the slow pace of governments, saying that their Read full story › Source: The Drum...