Posts made in April, 2015

on Apr 28, 2015

By Lucy Tesseras Keith Weed Chief marketing and communications officer Unilever “My lightbulb moment was hearing a young girl called Severn Cullis-Suzuki who addressed the delegates at the Earth Summit in Rio in 1992. She talked passionately about the environmental issues we were facing from her perspective as a 12-year-old, reminding her audience that they were all children once. “She then asked ‘why do you keep breaking things you don’t know how to fix?’ And that thought has resonated with me ever since because I think as a human race we break lots of stuff we don’t know how to fix. It was a truly inspirational sentiment Read full story › Source: Marketing Week...

on Apr 28, 2015

By Seb Joseph Google has moved to quell concerns it is a threat to the news industry, underlining the launch of its pan-European charm offensive on publishers today (28 April) while revealing regret at previous failed efforts to get the industry on-side. The technology business has no intention of creating news. Instead it wants to work as a partner with publishers of all size. That was the message Google’s president of strategic partnerships for Europe, Carlo D’Asaro Biondo delivered when he unveiled the Digital News Initiative (DNI) at the Financial Times Media Conference this morning. Formed in partnership with the broadsheet along with several Read full story › Source: The Drum...

on Apr 28, 2015

By Gillian West British Airways has announced the introduction of a Tate Channel from Friday 1 May bringing the best of the modern art world to hundreds of flights this summer. Customers will be able to follow Grayson Perry, Ed Ruscha and Ai Wei around their studios as they reveal the secrets of their creative process in the Tate Channel’s short film series. British Airways in-flight entertainment manager, Richard D’Cruze, commented: “We’re excited to be the first airline to have a dedicated Tate channel, offering our customers more entertainment options than ever before. Recent research we carried out showed that travellers are keen to Read full story › Source: The Drum...

on Apr 28, 2015

By Rebecca Stewart Mercedes-Benz has entered The Drum’s Shazam chart with ‘Hard Time’ by Swedish pop-soul singer Seinabo Sey. The track, which features in the brand’s TV campaign to promote its new A-Class series, has earned the car company third place. Sky Atlantic swoops into fourth place thanks to ‘Wicked Game’ by Fallulah. The cover version of Chris Isaak’s classic 90s hit is the soundtrack to a first-look trailer of the channel’s award-winning US drama The Affair. And Norwegian synthpop band A-ha’s ‘Take On Me’ sees Ryanair enter at number 10. The cheesy tune appears in Ryanair’s new ad to celebrate its 30th anniversary, which uses Read full story › Source: The Drum...

on Apr 28, 2015

By John Glenday Advertising giant WPP has joined forces with lifestyle-content producer Scripps Network Interactive to mount a $50m bid for Refinery29, a media firm focussing on millennial women in the US. The fashion and lifestyle brand offers content, shopping solutions and social networking opportunities within this demographic with a range of advertisers signed up including Procter & Gamble, Revlon, Neiman Marcus and Luxottica. Tom Bedecarré, president of WPP Ventures, said: “Refinery29 operates at the intersection of content, commerce and social media – all areas of focus for WPP Ventures. We’re delighted to make this investment alongside Scripps.” Founded in 2005 Refinery29 has grown to reach Read full story › Source: The Drum...