By Gillian West Emirates has strengthened its ‘Hello Tomorrow’ global marketing push with the launch of a special-build campaign with JCDecaux Airport at Heathrow’s Central Terminal Area Welcome Site. The 37.2m by 3.8m illuminated location spans the width of the airport’s entrance roundabout and is visible from over 500m away. The creative itself promotes Emirates Airbus A380 planes and underlines the brand’s position as an enabler of global connectivity and meaningful experiences. The special build has been designed so that the image of the plane appears to fly off the billboard. Emirates emirates_welcome_sign_2.jpg Edit Delete The long-term campaign was planned and booked with JCDecaux Read full story › Source: The Drum...
Read MoreBy John Glenday Bauer Media has agreed terms for the acquisition of Nordic broadcaster SBS Discover Radio from Discovery Communications, pending regulatory approval. The pan-Nordic broadcaster reaches a weekly audience of more than 10 million and is the leading commercial radio operator in Sweden and Denmark, with a strong presence in Norway and Finland. The group operates 20 of the region’s most popular brands, notably Sweden’s Mix Megapol, Norway’s Radio Norge, Denmark’s Nova and Finland’s Iskelma. Dee Forbes, president & managing director of Discovery Networks Northern Europe, commented: “The SBS Discovery radio business has performed strongly since it became part of Discovery in 2013. It Read full story › Source: The Drum...
Read MoreBy Russell Parsons Harrison is to take up the chairmanship of home furnishing retailer Dunelm early in 2016. He joined from easyjet in 2010 and has overseen a period of rapid expansion of its store and hotel estate as well marked growth in its share price. On his legacy, Whitbread chairman Richard Baker says: “Whitbread has gone from strength to strength under Andy’s leadership, delivering consistent rapid and profitable growth built around our strong brands and the company’s unique culture” It is a claim borne out by the company’s annual results, which showed sales from Premier Inn hotels open for a year or more up Read full story › Source: Marketing Week...
Read MoreBy Daniel Harvey Jay Z has grabbed the headlines with the launch of his own music-streaming service – but will it work and is it really necessary at all, asks Daniel Harvey, experience design director at SapientNitro. In November I spoke at The Drum’s Disruption Day. The topic was the ongoing changes in the music industry. In that presentation, Neil Dawson [SapientNitro’s chief strategy officer] and I recapped 2014’s key events. We also gave our opinions about what would come. Two months later and Jay Z announced plans to buy his own music-streaming service. Fast-forward to this month and the marketing push for Read full story › Source: The Drum...
Read MoreBy Cristina Constandache A few short years ago, app developers could demonstrate success to advertisers just by counting installs. Today, however, marketers also demand evidence that installed apps are driving revenues through specific user actions. Let’s say you have a successful localized personal transportation app. You’re still seeking installs, especially as you continue to roll out in additional cities worldwide. But you also want those installed users to make transactions on a regular basis. In the end, after all, such transactions should eventually replace installs as your primary revenue base. That’s the sign of a maturing medium. Do established TV networks, for instance, charge advertisers Read full story › Source: The Drum...
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