By John Glenday Pinterest has launched a Marketing Developer Partners tool designed to offer businesses a more effective means of optimising and scaling their marketing on the social platform. Designed to encourage more commercial content on the site the service comprises a limited group of developer partners who will be given extra help through access to customised tolls on Pinterest’s API. These include the likes of Newscred, Spredfast and Tailwind who can now create, schedule and publish Pins and boards more readily than before. In a blog post Pinterest’s Jyri Kidwell wrote: “We’re excited to work with these Marketing Developer Partners and to support businesses on Read full story › Source: The Drum...
Read MoreBy Omar Oakes Transport for London and the police have launched an interactive video campaign encouraging people to report unwanted sexual behaviour on public transport. Read full story › Source: Campaign...
Read MoreBy Thomas Hobbs Yet despite the horrific numbers, chief executive Dave Lewis looked a confident man when facing an onslaught of technical questions from analysts at a press briefing last week. Despite just unveiling one of the biggest losses in British corporate history, Lewis was keen to stress the losses, mainly a result of balance sheet adjustments, represented the start of a comeback for the Tesco brand. He had said earlier in the day: “We have sought to draw a line under the past and begun to rebuild, and already we are beginning to see early encouraging signs from what Read full story › Source: Marketing Week...
Read MoreBy Omar Oakes Paddy Power, the bookmaker, has launched a tongue-in-cheek campaign to promote its odds on the outcome of Ireland’s gay marriage referendum. Read full story › Source: Campaign...
Read MoreBy John Glenday A Fife-based producer of cards, covers and premium packaging has gone into administration after suffering a perfect storm of events including a collapse in European exports owing to the appreciation of Sterling, the insolvency of its third largest customer and a spike in the cost of raw materials. The employee-owned firm has racked up £18.5m losses over the past five years as demand has fallen and margins have shrunk, prompting bosses to seek a buyer for the business last autumn – to no avail. Joint administrator Blair Nimmo commented: “This is a sad day for the employees of Tullis Russell Papermakers, who Read full story › Source: The Drum...
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