Posts made in April, 2015

on Apr 30, 2015

By Natalie Mortimer HTC has collaborated with supermodel Jourdan Dunn in a body art-inspired campaign to promote its Ink M9 handset, as the company looks to highlight its design credentials. The style-led limited edition campaign has seen the supermodel work with Singer Rihanna’s tattoo artist Cally-Jo to design a henna-style hand inking which has been engraved onto the back of the limited edition run of HTC One Ink M9 handsets. HTC’s chief executive (CEO) Cher Wang said: “Cleverly executed and unique body art is as much an expression of your style and personality as your outfit, haircut or your smartphone. No brand has Read full story › Source: The Drum...

on Apr 30, 2015

By Maisie McCabe Carlsberg has launched a spoof digital outdoor ad responding to the furore around Protein World’s ‘Are You Beach Body Ready?’ billboard. Read full story › Source: Campaign...

on Apr 30, 2015

By Samuel Joy Read full story › Source: Marketing Week...

on Apr 30, 2015

By John McCarthy Apple has hired four BBC Radio 1 producers to bolster its upcoming music streaming service. Following the Californian giant hiring the radio channel’s Zane Lowe in February, the quartet will join the company after Radio 1’s “Big Weekend” event in May. James Bursey, Natasha Lynch and Kieran Yeates are three of the four names rumoured to be making the exodus from the BBC to Apple, according to Business Insider. On the departure, Radio 1 only said: “Radio 1 is respected worldwide for making great programmes and is vital to the record industry for choosing the best new music and artists. “We are Read full story › Source: The Drum...

on Apr 30, 2015

By John McCarthy The Internet Archive has made it possible to embed classic MS DOS games in tweets where they can be distributed and played on desktop web browsers. In what could prove to be the perfect end-of-the-week time sink, retro titles which operated on the Microsoft Disk Operating System (MS-DOS) are now playable in much the same way a Gif or video would be on the social network. Furthermore, due to the fact tweets can be embedded within conventional web pages, the titles will be more accessible than ever to users. On the legal front, the titles are classified as abandonware, a murky term Read full story › Source: The Drum...