Posts made in April, 2015

on Apr 28, 2015

By Omar Oakes Bloomberg Media has made two senior appointments to its commercial team, as it launches Bloomberg Business Europe today. Read full story › Source: Campaign...

on Apr 28, 2015

By John Glenday An outbreak of mob violence in the American city of Baltimore has prompted leading figures from the city’s greatest cultural export, HBO’s The Wire, to speak out against senseless violence, arson and looting. This follows the death of a man, Freddie Gray, who suffered a spinal injury whilst in police custody, the latest in a series of fatalities amongst African Americans at the hands of police. Andre Royo, who played the character of Reginald ‘Bubbles’ Cousins on the long-running drama, urged citizens to embrace ‘discipline not destruction’ in a tweeted message to fans. To my Beloved city Baltimore..I feel your pain. Read full story › Source: The Drum...

on Apr 28, 2015

By John Glenday In the midst of a battle over alleged anti-competitive practices in search with EU officials Google is seeking to bolster its image with the launch of a £107m fund to support publishers and online journalism across the continent over the next three years. The cash will be used to enhance the sector’s ability to make money their online coverage and is being supported by the likes of Die Zeit, El Pais, The Financial Times and the Guardian – each of whom has signed up as a ‘founding partner’. Notable by their absence from this list are the likes of The Times and Read full story › Source: The Drum...

on Apr 28, 2015

By Jennifer Faull Amazon has topped a list of the most ‘meaningful’ brands in the UK with 64 per cent of people saying they would care if the retailer disappeared. M&S and John Lewis – viewed as ‘ethical’ heritage brands – followed Amazon, with discount retailer Aldi and Sainsbury’s rounding off the top five. The study was conducted by Havas and a survey of 300,000 people over 34 countries covering 1,000 brands across 12 industries. The Meaningful Brands metric is related to how consumers’ quality of life and wellbeing connects with brands at both a human and business level. Specifically, it looked at the role Read full story › Source: The Drum...

on Apr 28, 2015

By Seb Joseph Quirky pet brand Poopy Cat is taking its mischievous Dutch-based brand to the UK with a stunt that has seen the owner cycle 300 miles from its heartland to open its first ‘poop-up store’ in London. The aptly-named retail space is open until the end of today (28 April) following a red carpet reception yesterday at Old Street roundabout. Interested spectators can go inside the temporary store to learn everything about how to throw out feline faecal matter without harming the environment using biodegradable litter boxes. For those with cats accustomed to more lavish lifestyles, the store also sells cardboard playhouses. Read full story › Source: The Drum...