Posts made in April, 2015

on Apr 28, 2015

By Seb Joseph UK consumers shelled out £16.5bn in 2014 due to affiliate marketing and lead generation campaigns, up 14 per cent on the previous year, according to a study. Consequently, the growth rate is nearly twice that of advertiser spend on performance tactics, which rose 8 per cent between 2013 and 2014 to £1.1bn, according to the third annual Online Performance Marketing (OPM) Internet Advertising Bureau UK (IAB) study conducted by Pricewaterhouse Cooper (PwC). This equates to a return of £15 for every £1 invested by advertisers – 6 per cent higher than in 2013. Most brands focused their spend on affiliate marketing, which Read full story › Source: The Drum...

on Apr 28, 2015

By Minda Smiley Yahoo has announced 18 new series in an effort to bolster its digital video presence and attract advertisers. The new premium content offerings, which were announced at the company’s NewFront presentation in NYC on 27 April (Monday), will run across the site’s live broadcasting, digital magazine, and original programming platforms. They bring Yahoo to a total of 55 series. Advertisers will have the opportunity to buy video ads on a show, channel, or audience basis. Read full story › Source: The Drum...

on Apr 27, 2015

By Nesh Pillay Cannes Lions has announced the ten person jury that will be responsible for selecting a winner of the Glass Lion award. The group (below) consists of five people from the US, two from the UK, and one each from Brazil, India and France. These individuals will choose a recipient for the newly-created award which addresses the industry’s gender imbalance. “We believe that marketing actively shapes culture, and the Glass Lion is part of our commitment to having a positive impact on this,” said chief executive of Lions Festivals, Philip Thomas. “The introduction of a new Lion is an opportunity to define both Read full story › Source: The Drum...

on Apr 27, 2015

By Nesh Pillay The Association of National Advertisers (ANA) says that marketers should focus on spending their money on measurably viewable ads. The association defines a measurably viewable ad as one that fulfills ‘Opportunity to see’ (OTS), which states that an 50 per cent of an ad’s pixels should be in the viewable portion of a browser for one continuous second and a minimum of two continuous seconds for video ads. “We recognize that the digital advertising community is adapting to the strategically superior platform of “viewability,” said ANA chief executive, Bob Liodice. “We also recognize that there are technical challenges in this transition phase. Read full story › Source: The Drum...

on Apr 27, 2015

By Direct Marketing News It selects 10 partners to help brands optimize their results through such improvements as better scheduling and image selection. Read full story › Source: DM News...