Posts made in April, 2015

on Apr 27, 2015

By Minda Smiley Instagram has given users the capability to use emoji in their hashtags on the photo-sharing app. In a blog post announcing the additional features, the company said emoji have become “part of a universal visual language.” “And just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background,” the post said. Users can now search emoji on the app’s Explore page and tap on them in captions to see other posts that are associated with those same emoji. The company also rolled out three new filters – Lark, Reyes, Read full story › Source: The Drum...

on Apr 27, 2015

By Minda Smiley Facebook has added video calling to its Messenger feature, allowing users to turn messaging conversations into video chats by hitting a video icon in the top right corner of one’s mobile screen. The announcement is the latest in a string of updates Facebook has given to its Messenger function, including the ability to send money to friends and the launch of its Messenger Platform. The tool is available for calls made from one mobile phone to another, regardless of whether its iOS or Android. The company said that video calling will expand Messenger’s real-time communication features for the 600 Read full story › Source: The Drum...

on Apr 27, 2015

By Nesh Pillay New York Festivals (NYF) will be celebrating the winners of its International Advertising Awards in Yeoju, South Korea this year. The event is expected to draw 13,000 attendees from several Asian nations including Greater China, Thailand, Philippines, Indonesia, India and Russia. “I want to say how honored and excited we are to have this opportunity to work in and alongside the city of Yeoju to create New York Festivals Asia,” said Michael O’Rourke, president of NYF. “We’re here today to make this announcement and begin what we all feel will be an exciting and prosperous relationship, creating an opportunity to bring together Read full story › Source: The Drum...

on Apr 27, 2015

By Minda Smiley Customer science and data company dunnhumby has announced that it will end its exclusive partnership with supermarket chain Kroger in order to work with other US retailers and fast-moving consumer goods clients. The move comes as Tesco tries to make dunnhumby more appealing as it considers selling the data branch in an effort to reduce costs. The company announced a review of strategic options for dunnhumby earlier this year. The new agreement will replace the 12-year exclusive joint venture with a more flexible long-term license and service agreements. Up until now, Kroger has exclusively used dunnhumby’s customer science and insight products Read full story › Source: The Drum...

on Apr 27, 2015

By Nesh Pillay According to a study by the Interactive Advertising Bureau (IAB), 68 per cent of marketers and agencies plan to increase their digital video ad spending in the next year. The news was released as part of a study titled ‘Digital Content NewFronts: Digital Video Spend,’ which surveyed more than 300 buy-side professionals. While respondents expect an increase in digital video ad spending, 67 per cent said they expect broadcast ad budgets to either stay the same or decrease. “This study demonstrates unequivocally that digital video is a fierce competitor for advertising dollars,” said Sherrill Mane, the IAB’s senior vice president of research, analytics, Read full story › Source: The Drum...