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Posts made in April, 2015

Your daily digest: Seven startups to help you filter through the news

on Apr 27, 2015

By Emi Gal It’s nothing new that online content means we are drowning in information. It’s difficult to filter through the news to find stories relevant to your business. With thousands of news outlets online the information available can be overwhelming, creating a need for something to shorten the process and cut out the noise you don’t need to hear. This topic has been raised in the media recently, with major companies taking it upon themselves to find innovative ways of presenting the news that matters. Snapchat has developed a ‘Discover‘ section, giving users the opportunity to scroll through media outlets such as Read full story › Source: The Drum...

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Charter One kicks off marketing campaign to promote its rebrand to Citizens Bank

on Apr 27, 2015

By Minda Smiley Michigan and Ohio-based Charter One has kicked off a marketing campaign to promote its rebrand to Citizens Bank. The move is part of parent company Citizens Financial Group’s strategy to unify its brands across the 11 states it operates in throughout the Northeast and Midwest. New ‘Citizens’ signs have been unveiled at more than 200 branches and at two corporate offices in Michigan and Ohio. Existing Charter One customers will be able to retain their account numbers as well as branded checks, credit cards, and debit cards with online and mobile banking passwords remaining the same. Bruce Van Saun, chairman and chief executive of Read full story › Source: The Drum...

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Dorset Cereals primes UK tour to forward ‘Life Begins at Breakfast’ proposition

on Apr 27, 2015

By John McCarthy Dorset Cereals has tasked Circle Agency with designing and managing its new summer experiential tour to focus on celebrating how ‘life begins at breakfast’. The four-month campaign will see the Dorset Cereals tour the UK at festivals, seaside towns and parks, promoting its range of products from May. Customers will be invited to taste recipes from the Dorset Cereals’ Ultimate Ranges, with milk or yogurt, and sample sachets will be distributed. Aisling Syme, brand manager at Dorset Cereals, said: “We believe there is a breakfast for everyone and this campaign aims to encourage new customers to try fantastic recipes they have not tasted Read full story › Source: The Drum...

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TFL set to open up its tube stations to further brands for renaming

on Apr 27, 2015

By Thomas Hobbs The signage at Canada Water station was switched over to the water brand for just a 24-hour period, and the capital’s transport network says it will only allow brands to rename stations for up to 48 hours. Graeme Craig, TfL’s director of Commercial Development told Marketing Week: “Over the last two years we’ve spoken to plenty of brands, from film studios to food makers, about renaming stations, but we haven’t gone through with it as the opportunities, not just financially, haven’t made sense. Going forward, Buxton won’t be the last brand we work with on this but brands will have to fulfil Read full story › Source: Marketing Week...

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ASA assessing complaints over Protein World ‘Beach Body’ campaign

on Apr 27, 2015

By Alison Millington The ASA had received 216 complaints about the ad from the fitness and sports nutrition brand, which showcases a woman in a bikini alongside the words “Are You Beach Body Ready?”, as of this morning (27 April). A separate Change.org petition calling for the ad to be removed has received over 40,000 signatures. An ASA spokesperson told Marketing Week: “The complaints generally found that the ad is offensive, irresponsible and harmful because it promotes an unhealthy boy image.” They added: “We haven’t launched an investigation, but we are carefully assessing the complaints to see if they are grounds for further action.” Negative reactions Read full story › Source: Marketing Week...

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