By Michael Feeley Home cleaning specialist Vileda has launched its second social media campaign which will run across their Facebook and Twitter channels and follows on from their recent TV advert for the new 100°C Hot Spray Mop. The campaign consists of a series of four videos documenting the ‘Vileda Baby Crawling Championship’. The videos initially build up the suspense before the big race with an introduction to the contenders and press conference of the babies trash-talking their competitors. The campaign then culminates in a final battle cross the finish line. Throughout the two-week campaign, Vileda will be running a competition with the opportunity to Read full story › Source: The Drum...
Read MoreBy Omar Oakes Richard Wheatly, the Jazz FM chairman who died last week, was a “maverick” driven by an “entrepreneurial passion and a deep love of jazz”. Read full story › Source: Campaign...
Read MoreBy Omar Oakes An England rugby player’s special moment is featured in Marriott Hotels’ new film for its #ReuniteMeWith campaign. Read full story › Source: Campaign...
Read MoreBy Gillian West Frozen yogurt brand Lick has made shares available to the public as part of a crowfunding effort to help the brand expand and reach greater heights. Publically backed by Innocent Drinks group head of brand and creative Dan Germain, Lick was created by Ky Wright and Owain Williams in 1998 and since the end of 2013 the brand has been focused on national distribution in retailers including Sainbury’s, Waitrose, Whole Foods, Londis and more. Speaking to The Drum, Lick’s head of creative, Thomas Lavis, explained the brand’s decision to crowdfund the next part of its story was down to its “loyal following” Read full story › Source: The Drum...
Read MoreBy Minda Smiley Frito-Lay’s Doritos ‘Roulette’ chips will now be sold in the US after first being introduced in Mexico and gaining popularity in other markets around the world. Each gambling-themed bag mostly contains the brand’s signature ‘Nacho Cheese’ flavored Doritos, with a few extra-spicy chips that look exactly the same mixed in. With the hashtag, ‘#DoritosRoulette’, users can play online games of chance on Twitter and win prizes such as wireless speakers and gaming consoles. Using Periscope, fans can watch a live gameshow-type giveaway to also win prizes. Goodby Silverstein & Partners and The Marketing Arm have created a digital campaign for the product launch, Read full story › Source: The Drum...
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