Posts made in April, 2015

on Apr 27, 2015

By Gillian West Brought together over a garden picnic 18 months ago, Publicis London creative director, Sue Higgs, and Circle founder, Turly Humphreys, set out to make an impact and get the charity’s name and work out there. “When I heard about the work Turly and Circle were doing, I absolutely adored it and wanted to get involved,” explains Higgs. “I always knew we needed to make a splash, but being a charity client money is tight, so we’ve tried to make the biggest impact for them for the least amount of money.” With traditional methods ruled out through cost, Publicis and Circle turned to Read full story › Source: The Drum...

on Apr 27, 2015

By John McCarthy EE has widened the gap as Europe’s largest 4G operator, revealing that it added a total of 1.7 million 4G customers in the UK in the first quarter of 2015. The company reported a 224 per cent year-on-year increase of 4G customers, now boasting 9.3million in the UK. Furthermore, the brand now has 7,700 medium and large companies using its 4G including Uber, Gant UK, Rotary Watches, Norfolk Constabulary and Suffolk Constabulary. However, despite impressive growth, operating revenue – including regulatory impacts – was down by 1.1 per cent year on year to £1.469bn. Neal Milsom, chief financial officer of EE, said: Read full story › Source: The Drum...

on Apr 27, 2015

By John McCarthy ITN Source, ITN’s footage licensing division, has partnered with crowdfunding platform Indiegogo to help filmmakers attain the tools and content they require to master the trade. As a result of the partnership, film and documentary makers drafting Indiegogo campaigns can connect directly with the ITN Source team for free research advice and assistance with obtaining archive materials for their projects. Furthermore, free digital screeners can be downloaded from ITN Source for use in pitches. The partnership will also give Indiegogo campaigners direct access to view full TV programmes and films from the ITV Studios collection. Andy Williams, managing director of ITN Source, said: Read full story › Source: The Drum...

on Apr 27, 2015

By John McCarthy Renault has debuted a cheerful digital campaign which uses music to position the Twingo as the perfect car for females aged between 18 and 35 years old. The campaign by Scorch London and Manning Gottlieb OMD shows a young woman singing a Broadway-style song about her ideal car in a Renault dealership. Below are just some of the 12 films created by Scorch London, some of which were designed to be bitesized clips shared on digital platforms including YouTube, Facebook, Twitter and Unruly. Read full story › Source: The Drum...

on Apr 27, 2015

By Rebecca Stewart Tremor Video has appointed Sue Hunt as managing director for its EMEA region. The promotion sees her move from her role as senior director of programmatic for the same region to take over from the departing Alex Macnamara. She will drive the video ad tech firm’s increased focus on programmatic as well as managing its media and publisher networks. Hunt has spent her career in digital media, beginning at Yahoo and AOL, before moving into the programmatic space in 2010. She spent three years as director for EMEA for Yahoo’s Right Media ad exchange and established the UK business for SSP Improve Read full story › Source: The Drum...