By John McCarthy Apple has taken the unique position of issuing a statement announcing a ban of fart apps on the Apple Watch. Fart.Watch, a soundboard app which launched with the smartwatch on Friday (24 April), has been rejected by the Californian firm despite similar apps existing on the iPhone. The app, which enables pranksters to hide their iPhone and trigger bouts of flatulence from it using the Apple Watch wearable, has been rejected from the platform by Apple. The developer of Fart.Watch told Cult of Mac, that Apple said on its rejection: “We noticed that your Apple Watch app is primarily a fart Read full story › Source: The Drum...
Read MoreBy Jennifer Faull E.ON has extended Engine’s remit, appointing the agency to its integrated marketing account following a competitive pitch earlier this month. Engine was appointed to E.ON’s digital account – which included social media, user-experience, CRM, creative and mobile activity – last year. Soon after the energy brand called a review in the hunt for a single agency to lead an integrated strategy. EHS previously handled direct marketing while DLKW Lowe has worked with the brand since 2010 but didn’t repitch for the account. Moving forward, Engine will oversee all above and below-the-line activity. The group’s creative agency WCRS and customer engagement Read full story › Source: The Drum...
Read MoreBy Staff Writer The Drum’s third annual Design Awards, which recognise the talent and innovation within the industry, took place at London’s Marriott Grosvenor Square on Thursday 23 April. This year Checkland Kindleysides work for Hunter’s global flagship store on Regent Street scooped the Grand Prix prize, whilst Jaguar’s Ian Callum was crowned designer of the year. A full list of winners can be found here. Here we take a look at some of the best pictures from the night, scroll down and see if you can spot yourself. Read full story › Source: The Drum...
Read MoreBy John McCarthy Possible London has appointed Simon Law chief strategy officer as it looks to bolster its leadership team in the London office. The creative digital agency has tasked Law with developing the agency’s strategic planning direction to help it build on its market position. Law has experience in the new field of data and content optimisation and will use this expertise to drive increased insights and value from digital data for the firm. He has previously been associated with digital agencies including Goodby Silverstein & Partners, TBWALondon and SapientNitro. Neil Miller, UK chief executive of Possible, said: “Simon is the latest in several Read full story › Source: The Drum...
Read MoreBy Omar Oakes Renault UK, the French car maker, has launched 12 films as part of its Twingo campaign. Read full story › Source: Campaign...
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