By Samuel Joy Read full story › Source: Marketing Week...
Read MoreBy Kate Magee WPP’s chief executive Sir Martin Sorrell was paid £42.9 million last year, a 43.9 per cent increase on 2013. Read full story › Source: Campaign...
Read MoreBy Samuel Joy Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News More than 90% of marketers say that account-based marketing is valuable, but few actually implement it. Read full story › Source: DM News...
Read MoreBy Gillian West Well this is a very clever little film from insurance company Intouch if we do say so ourselves. Created by BBDO Russia, the campaign makes clever use of YouTube capitalising on the kinds of videos which are popular in the region. Titled ‘Most terrible fatal car crash ever’ the video promises footage of a grizzly road traffic accident, but instead it’s just 10 minutes of one car passing another. The clever part comes when you move your cursor along the timeline to ‘skip to the good bit’ with the preview instead showing another film featuring a head-on collision with a truck. The message Read full story › Source: The Drum...
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