Posts made in April, 2015

on Apr 27, 2015

By Kate Magee E.ON, the energy company, has consolidated all its UK marketing comms activity into Engine. Read full story › Source: Campaign...

on Apr 27, 2015

By Michael Feeley Thought leaders from the world of search marketing are to gather in Manchester on 30 June for a one-day event, the ‘Benchmark Search Conference – Insights to Search 2015′. Bas Van Den Beld, founder and chief of State of Digital, will head a speaker list that includes James Murray, UK search advertising lead at Microsoft, Jon Myers, vice president and managing director EMEA of Marin Software, and Colin Woon, SEO manager at O2 UK among others. Matt Bullas, founder and chief executive of conference creators and organisers Click Consult, said: “We’re delighted to be hosting our first ever conference. It’s going to Read full story › Source: The Drum...

on Apr 27, 2015

By Owen Meredith Four years on from the start of the Leveson inquiry which sought to investigate the ‘culture, practices, and ethics of the press’ in the wake of the phone hacking scandal, the party manifestos present a real challenge to a free press in the UK. It is remarkable that the bulk of manifestos fail to recognise the complex and challenging work the press have undertaken in establishing the Independent Press Standards Organisation (IPSO). IPSO was established in response the Leveson inquiry and report and delivers a far stronger and more powerful regulator than its predecessors. Crucially that is delivered within a self-regulatory Read full story › Source: The Drum...

on Apr 27, 2015

By Rebecca Stewart Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Facebook, Google and T-Mobile are among some of the tech brands offering assistance to help families locate loved ones following the Nepal earthquake, writes NBC. Facebook’s Safety Check feature, which was rolled out last year, asks users in an area affected by disaster or tragedy to confirm that they are safe. 2. Jay Z has jumped to the defence of his streaming service Tidal on Twitter, notes Time. The musician, who rarely tweets, got on his soapbox last night using the Read full story › Source: The Drum...

on Apr 27, 2015

By John McCarthy Tidal music streaming service founder Jay Z has addressed critics of the app – which include musician Lily Allen – announcing to his Twitter followers that it is doing “just fine”. Launching into a flurry of tweets after Tidal dropped out of the US iPhone charts’ top 700 most downloaded apps, the rapper issued the ‘Rome wasn’t built in a day’ defence. He tweeted that the service had mustered 770,000 subscribers in less than a month. Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month. <a target=_blank href="https://twitter.com/hashtag/TidalFacts?src=hash" Read full story › Source: The Drum...