By Michael Feeley Islington Community Festival has unveiled a new brand design and poster for the one-day celebration, which takes place in Salford on Saturday 11th July. The festival will be staged at various venues around Islington as an initiative to showcase the creative community and bring the locals together, including residents of the new Vimto Gardens development. The festival aims to present a platform for local groups, projects, musicians and artists to showcase the richness and diversity of Islington. Verity Gardner of event organiser Islington Mill said: “Cuckoo Design have very kindly supported the event by designing imagery and a logo which perfectly Read full story › Source: The Drum...
Read MoreBy Seb Joseph Blinkx has rebranded to RhythmOne (1R) to provide a unified front for the advertising stack it has pulled together to start selling cross-channel, premium media to advertisers. The move is the latest step in the company’s ongoing push to evolve from video search pioneer to media player that has seen it make seven ad tech buys since 2004. While the aggressive plan swelled Blinkx’s own and third-party media footprint in the period, it also left it with a fragmented offering that was difficult for its direct and programmatic teams to sell. The case of Blinkx sellers meeting advertisers and agencies to sell Read full story › Source: The Drum...
Read MoreBy Gurjit Degun Heal’s, the furniture retailer, has released previously unseen posters promoting its product ranges. Read full story › Source: Campaign...
Read MoreBy John Glenday Britain’s embattled retailers are receiving some welcome reprieve from declining sales courtesy of the burgeoning smartphone market, which is contributing to a spike in online product searches, according to the latest figures to be published by the British Retail Consortium and Google. They show that clothing-related search terms have jumped 54 per cent over the first three months of the year, an effect further enhanced by a 10 per cent increase in international searches for British products. This effect was mirrored by UK consumers who also upped the number of searches they made for foreign brands. Peter Fitzgerald, retail director at Google, said: Read full story › Source: The Drum...
Read MoreBy Alison Millington The company today (27 April) announced UK National Lottery ticket sales of £7.3bn for its 2014/15 financial year, up by 7.5% year on year. It also raised £1.8bn for its Good Causes initiatives, up £45m year-on-year, making the total raised to date to over £33bn. While retail remains its largest channel in terms of sales, Camelot says the launch of its new online and mobile platform in September saw smartphone and tablet sales grow by 60% year-on-year, now accounting for 36% of all interactive sales. Tim Copper, digital director of Camelot UK Lotteries Limited, said: “The work we’ve carried out to transform our Read full story › Source: Marketing Week...
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