By Seb Joseph Rufus Leonard has appointed Landor’s creative director Carlo D’Alanno for the same role. D’Alanno will head up some of the agency’s key accounts, splitting the workload with James Ramsden who he will also report to. He has over 20 years’ experience in design and brand communications, two areas of expertise the agency will try to harness as it looks to bring its customer experience credentials the fore. Prior to Landor, D’Alanno had similar creative roes at agencies including Fitch, Lambie Nairn and Identica. The hire comes off the back of Rufus Leonard’s strongest year to date for new business in 2014 and in March Read full story › Source: The Drum...
Read MoreBy John Glenday UK National Lottery operator Camelot has welcomed record ticket sales hike driven by a surge in consumer smartphone and tablet sales. This contributed to ticket sales of £7,277m in the 2014/15 financial year, a £546m increase on the preceding year. Although retail remains the single biggest sales generator by far the proportion of sales accruing from interactive and subscription sources now stands at a record £1,340m, having increased by £163m from the 2013/14 financial year. Mobile sales have increased by 60 per cent since last year to account for 36 per cent of all interactive sales, fuelled by innovations such as mobile Instant Read full story › Source: The Drum...
Read MoreBy John Glenday BHS has reportedly vowed to take the fight for custom direct to the likes of Primark and M&S as the department store chain seeks to avoid being squeezed out at both the low and mid-market. The new, more aggressive strategy is the brainchild of new BHS chief Darren Topp, who is keen to make his mark early by reclaiming ground lost to competition in recent years. Speaking to The Times Topp said: “We recognise that there is a lot to do, but it is fixable. We have got stores in some fantastic locations and people who are prepared to go the extra Read full story › Source: The Drum...
Read MoreBy James Swift Campaign’s readers have spoken. A narrow majority of people would like Gocompare.com to revive Gio Compario, the brand’s opera-singing mascot. Read full story › Source: Campaign...
Read MoreBy Jonathan Earle Companies seem to fall into the trap of doing the bare minimum when it comes to working with their own customers – everything from customer research, which many admitted felt like a tick box exercise, to insight development, and taking those insights and co-creating products, services, applications or experiences. Many talked about how great companies such as Lego are in this space, as detailed in Marketing Week’s recent interview with Conny Kalcher, VP of marketing at the toy maker. In part, much of the problem is how complicated the product development lifecycle is and how many stakeholders need to sign-off on Read full story › Source: Marketing Week...
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