Posts made in April, 2015

on Apr 27, 2015

By Staff Writer If you had 24 hours to make the world a better place, what would you do? Later this year some of the world’s leading brands, agencies and media owners including Asda and Havas helia will be joining The Drum to take on that very challenge in a day – and we want you to join this global marketing movement too. Inspired by our last two successful The Drum Live events in which we produced a magazine in 24 hours, we’re launching Do It Day – a day in which creative individuals, groups and businesses come together to show that marketing can Read full story › Source: The Drum...

on Apr 27, 2015

By John Glenday Irreverent Irish bookmaker Paddy Power has intervened in a referendum on marriage equality in Ireland with a billboard, press and online campaign conflating gay rights with militant republicanism. ‘Tiocfaidh Ár Lá’, translated as ‘our day will come’ envisions two balaclava clad men, embracing following their marriage, subverting a phrase more traditionally associated with militant groups. Connecting the referendum to its own betting odds Paddy Power notes that a ‘Yes’ vote for equality is the bookies overwhelming favourite with odds of 1/10 that the referendum will be passed. Supporters of the status quo face rather less favourable odds, with the chance of it Read full story › Source: The Drum...

on Apr 27, 2015

By Minda Smiley Only 27 per cent of agencies, compared to 58 per cent of clients, reported that clients provide clear assignment briefs, the Association of National Advertisers (ANA) has found. While the ANA’s ‘Enhancing Client/Agency Relations 2015′ study that took place in the first quarter of 2015 reveals that clients and their agencies have strong relationships, there is a general dissatisfaction when it comes to the quality of the briefing process and compensation agreements. Clients and agencies did not see eye to eye in terms of the client approval process: 54 per cent of clients were satisfied with their current arrangement, but only 36 Read full story › Source: The Drum...

on Apr 27, 2015

By John Glenday Facebook and Google are channelling their respective strengths in the fields of social networking and search in a bid to eliminate survivors from an ongoing hunt for victims following a devastating weekend earthquake in Nepal. Facebook was able to put its recently launched Safety Check feature to the test by allowing survivors to log-in and confirm that they were alive and well, putting the minds at rest of all their contacts. Similarly Google has also joined the hunt, re-launching its Person Finder tool to assist people in locating others, as well as sharing current news. Whilst such services can be useful they are Read full story › Source: The Drum...

on Apr 27, 2015

By Jessica Davies ComScore has rolled out an ‘Industry Trust Solution’ for programmatic buyers, meaning advertisers can incorporate viewability and anti-fraud metrics into their pre-bids. The new metrics, available in 44 countries including the UK, have initially been made available for media sellers and are aimed at boosting the quality of inventory in the programmatic ecosystem globally. The move marks the latest stage in ComScore’s ongoing Industry Trust Initiative, first introduced in the US in January. This was formed to crack down on ongoing industry issues such as ad fraud, non-human traffic, internet piracy, and improve overall brand safety and “trusted transactions” between buyers and Read full story › Source: The Drum...