Posts made in April, 2015

on Apr 26, 2015

By Gillian West Australian radio station 2DayFM has issued its broadcasters strict instructions not to report on the birth of the Duke and Duchess of Cambridge’s second child. An email sent by Southern Cross Austereo’s management and leaked to the press says “under no circumstances” should the royal birth be mentioned on air. The move follows the station’s DJs Mel Greig and Michael Christian’s prank call in December 2012 which resulted in the suicide of nurse Jacintha Saldana who revealed private information after being duped into thinking the hosts were the Queen and Prince Charles. Greig resigned from the station after the incident Read full story › Source: The Drum...

on Apr 26, 2015

By Gillian West Flavoured shot range Sourz has partnered with MTV to roll out ‘Club MTV Presents…Sourz Colours Tour’, in association with the Holi Festival of Colours. The tour promotes Sourz sponsorship of the Holi Festival of Colours in London in September and will visit 10 music venues in cities across the UK from April to June. Each event will be centred around powder paint explosions, synonymous with Holi, with coloured paint set off from jets on stage at set moments and by canons fired by DJs and hosts. The tour hits Edinburgh on 29 April, Glasgow on 30 April, Bristol on 1 Read full story › Source: The Drum...

on Apr 26, 2015

By Gillian West The government’s failed social media attempts have come at a cost of more than £1m to UK taxpayers over the last three years. The figures, released under the Freedom of Information Act, revealed that 11 departments had spent in excess of £1.1m between 2012 and 2015 on promoting policies and campaigns, with £20,000 squandered on a Facebook push about restorative justice which attracted just 2,000 likes. The Department for Business, Innovation and Skills forked out £3,428 on two Twitter adverts with the House of Lords investing nearly £600 on an IT course in 2015 for just one staff member. The Read full story › Source: The Drum...

on Apr 26, 2015

By Gillian West Nike has called on women to get over their ‘gym-timidation’ with a new campaign showing the sweaty, judgemental and unglamorous side of exercise. Reminiscent of Sport England’s ‘This Girl Can’ work from the UK earlier in the year, the ‘Inner Thoughts’ creative uses a humorous tone to encourage women to get over the insecurities that stop them working out. Along with the TV spot the sports brand is asking women to share their exercise accomplishments on social media using the hashtag #BetterForIt. Agency: Wieden + Kennedy, Portland, USA Creative Director: Alberto Ponte, Ryan O’Rourke, Dan Viens Copywriter: Heather Ryder, Darcie Read full story › Source: The Drum...

on Apr 26, 2015

By Gillian West A Google executive has been confirmed dead following a series of avalanches that buried Everest basecamp after an earthquake in Nepal. American Dan Fredinburg was the first confirmed fatality on the mountain yesterday along with former University of Leicester medical student doctor Dr Marisa Eva Girawong. Fredinburg and other Google executives were climbing Everest with adventure team Jagged Globe. As a ‘Google Adventurer’ Fredinburg used to photograph the world’s highest peaks for Google Maps. He was also head of privacy for the search giant’s invention factory Google X. The rest of the team with him sustained non life-threatening injuries. Former girlfriend, Read full story › Source: The Drum...