Posts made in April, 2015

on Apr 25, 2015

By Seb Joseph The Association of National Advertisers (ANA) has united with the American Association of Advertising Agencies (4A’s) to launch a task of senior marketers and agency executives to arrest concerns over US media rebates. The cross-industry taskforce is to establish best practices in transparency. Co-chaired by ANA chief executive Bob Liodice and 4A’s chief executive Nancy Hill, the group also includes marketing big wigs from the three biggest global advertisers – Procter & Gamble, Unilever and L’Oreal – alongside media bosses from three of the largest agency holding groups – WPP, Publicis Groupe and Omnicom. The ANA’s Liodice said: “We are Read full story › Source: The Drum...

on Apr 25, 2015

By Seb Joseph 18 Feet & Rising has appointed former Hypernaked managing director Brad Fairhead as partner. Fairhead is responsible for bolstering the agency’s service and product offering. He will be given the opportunity to take shares in the business and joins its management team of chief executive Jonathan Trimble, executive creative director Matt Keon, strategy partner Rob Ward, chief operating officer Paul Spriggs and creative director Anna Carpen. He joins from mobile software company Go Find It Technologies where he was chief operating officer. Prior to that, he was at social media analytics agency Starcount as its chief strategy officer. Fairhead co-founded Hyper in 2005 Read full story › Source: The Drum...

on Apr 25, 2015

By Seb Joseph The RadioCentre has responded to the news of the death of Jazz FM Richard Wheatly, paying tribute to his role in shaping the brand as it is known today. Wheatly passed away earlier this week following a short illness. Siobhan Kenny, chief executive of RadioCentre, the trade body for commercial radio, said he had been an “integral part of Jazz FM” for many years. “We are so saddened to hear the shocking news about Richard’s sudden death. He was a maverick in our industry when he launched Jazz FM. By creating Jazz’s Listen in Colour positioning along with the brand’s well-loved chameleon, he Read full story › Source: The Drum...

on Apr 25, 2015

By Seb Joseph Digital marketing agency Jellyfish is ramping up efforts to build a global offering by launching an office in South Africa that will sit alongside its UK and US businesses. The outfit has bagged the South African Sugar Association (SAS) as its launch client and appointed executive Tim Lombard as managing director. He will report to Jellyfish Group chief executive Rob Pierre. It is the latest in the UK-based agency’s push into new markets and follows the launch of its US agency in 2009. Earlier this year, the business moved to bolster its presence in the Asia Pacific region when it struck a Read full story › Source: The Drum...

on Apr 24, 2015

By Nesh Pillay Apple has released three ads for Apple Watch to coincide with the product’s launch. Each ad shows how the device best works when users let it integrate seamlessly into their everyday lives. Instead of replacing other devices, the watch is meant to supplement them. The spots, named Us, Up, and Rise, are thought to have been created by Elephant, a San Francisco-based agency that was launched by Huge to serve Apple exclusively. ‘Us’ focuses on how the watch can help build and fortify human relationships, ‘Up’ shows how the watch can be integrated into a healthy lifestyle, and ‘Rise’ focuses on the way Read full story › Source: The Drum...