By Nesh Pillay Facebook reported, at its Q1 earnings call this week, that its videos are played about 4 billion times daily. This number may be slightly skewed however, as videos on the site play automatically. Still, the extreme numbers, leave much untapped marketing potential. “We’ve always believed that the format of our ads should follow the format of what consumers are doing on Facebook,” said chief operations officer Sheryl Sandberg on the call. “The fact that there’s so much consumer video that gives us the opportunity to do more marketing video as well.” However, the addition wouldn’t double or even triple the social media giant’s ad Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Real Leading Ladies don’t walk red carpets. They make strides in their industry. Read full story › Source: DM News...
Read MoreBy Nesh Pillay American Greeting’s sub-brand, justWink, has created a shareable emoji of a taco to coincide with the launch of Apple Watch. The emoji, called the ‘Wink’ is available on Apple Watch today as part of the justWink app. In order to promote the product, American Greetings has set up taco trucks outside Apple Stores around New York City for the weekend. At the trucks, shoppers are able to pick up free tacos and enter to win prizes – including an Apple gift card. Consumers who don’t have an Apple Watch can access the emoji through their phones. Sign up for The Drum’s Daily Read full story › Source: The Drum...
Read MoreBy Nesh Pillay In a major PR move, popular clothing brand, Abercrombie & Fitch and its sister brand, Hollister, are getting a modest makeunder, thanks to new management. The brand’s practice of focusing its entire image, including store employees, on physical attractiveness, had brought it much public criticism. “These changes build on other changes undertaken including shift to a brand-based organization, appointment of brand presidents, and retirement of long-time CEO, Mike Jeffries, last December,” Abercrombie said in a statement. Moving forward, Abercrombie and Hollister will no longer feature shirtless male models at store events amd all models in advertisements will be fully clothed. In addition, store Read full story › Source: The Drum...
Read MoreBy Nesh Pillay Apple Watches have barely been removed from their packaging, yet many brands, both big and small, have already begun tailoring their software to meet the needs of the product. Here’s a look at some of the apps already available with big capabilities to suit the small product. Read full story › Source: The Drum...
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