Posts made in April, 2015

on Apr 30, 2015

By Samuel Joy Read full story › Source: Marketing Week...

on Apr 30, 2015

By Natalie Mortimer House of Fraser has launched an ad campaign to promote its upcoming in-store event, which will mark the second time the retailer has turned to TV in recent months following an 11-year hiatus. Created by 18 Feet & Rising, which won the pitch to take on all above-the-line creative and strategy for the retailer in 2014, the campaign comprises a selection of humorous meme-like scenarios set around customers’ habits at House of Fraser brand events. These include a ‘slow and steady’ shopping style versus those who favour a no ‘dilly-dallying’ method of shopping. The TV creative includes a series of GIFs Read full story › Source: The Drum...

on Apr 30, 2015

By Secret Marketer This week, we had an undergraduate student in the office for work experience. We receive so many applications that we have a designated system to deal with placements. It involves students having one-on-ones with several members of the team (including me), plus a project that they are required to work on during their down time, which they present to us on their last day. I sat down with said student for her one-on-one, when she presented me with her opening question, “So, what do you do?”. I was about to give her the usual spiel about being the voice of the customer Read full story › Source: Marketing Week...

on Apr 30, 2015

By Natalie Mortimer PETA has struck up a partnership with challenge-based app, FightMe, to launch an online anti-fur campaign, which follows on from its’Rather Go Naked Than Wear Fur’ push. Through the app, fans of the charity can upload videos of themselve showing what they’d rather wear, or do, than dress in fur. It feeds into the app’s premise of allowing users to undertake 30 second challenges and nominate friends. The app’s social integration with Facebook and Twitter also means that anyone, anywhere can join the challenge and nominate others into the protest directly. Elisa Allen, manager of special projects at PETA UK commented: “Every Read full story › Source: The Drum...

on Apr 30, 2015

By Jonathan Bacon Jack Wallington, community director at The Student Room, an online forum for young people, claimed there are huge opportunities for marketers to make an impression on students given that their existing levels of brand loyalty are relatively low. He pointed to a survey of The Student Room’s user base that found that beyond the technology sector, where students had a strong affinity for Apple products, attachment to other brands was minimal. For example, while Topshop and Simple came top in the fashion and skincare categories respectively, neither brand scored highly overall. “There is a lot of room to win the hearts and Read full story › Source: Marketing Week...