By Natalie Mortimer O2 has held a ‘cat casting’ session to find the next cat to star in an upcoming billboard advert for its latest Pay Monthly Tariff Refresh campaign. The cats were shortlisted to audition at London’s Pineapple Studios after their owners submitted pictures of them smiling via social media. The cat who wins the title of ‘UK’s happiest cat’ will star in the next stage of O2’s £8m O2 Refresh advertising campaign, following its recent popular cat advertising. O2 O2 holds cat auditions o2_refresh_cat_casting_1.jpg Edit Delete o2_refresh_cat_casting_10.jpg Edit Delete o2_refresh_cat_casting_11.jpg Edit Delete o2_refresh_cat_casting_2.jpg Edit Delete The Read full story › Source: The Drum...
Read MoreBy John McCarthy Ukip accusations that comments made about partly leader Nigel Farage on BBC satire panel show Have I Got News For You broke election law, have failed to spark a police investigation. Journalist Camilla Long on the Friday (24 April) show claimed that Nigel Farage, who is running for the constituency of South Thanet in Kent, hardly ever visited the seat. Her statement read: “I went there more than Nigel Farage, by the time I arrived there he’d only been a few times,” was, according to Ukip, “inaccurate” and breached the BBC’s Representation of the People Act concerning general election impartiality. ITV News reports Read full story › Source: The Drum...
Read MoreBy Gurjit Degun The Financial Services Compensation Scheme has retained UM London as its agency for media planning. Read full story › Source: Campaign...
Read MoreBy Diane Young According to WPP boss Sir Martin Sorrell, agency consolidation “has got to happen” and if anyone should know it’s him. He made the statement in reference to the need for agencies to show client procurement departments that they are making the absolute most of the budgets they are provided, leaving little room for any ‘fat’. It’s likely that we will see a lot of merger and acquisition activity completed in the run in to the election as well, as companies attempt to avoid being stung by the introduction of the Entrepreneurs’ Relief tax. Next week at Agency Acceleration Day I’m Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer New York-based fashion house Donna Karan International has appointed Apple’s former creative director of worldwide Hector Muelas to the newly created role of chief image officer. Muelas will be in charge of all areas of brand image, marketing and creative services for Donna Karan International as well as all digital platforms and e-commerce. Prior to joining Apple Muelas held creative and executive positions at Creative Artists Agency (CAA) in Los Angeles and Wieden+Kennedy in Amsterdam where he developed creative for brands including Nike and Coca Cola. On his appointment Muelas commented: “I am thrilled to join Donna Karan International, which Read full story › Source: The Drum...
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