Posts made in May, 2015

on May 29, 2015

By John Glenday A North Korean defector has warned that as many as 6,000 military hackers harbour the potential to kill by destroying critical infrastructure in the West. Speaking to the BBC Prof Kim Heung-Kwang, a computer science teacher who escaped the hermit state in 2004, estimates that up to 20 per cent of the regime’s military budget now goes on cyber warfare. Heung-Kwang, who is believed to have taught many students who went onto form the state’s top secret hacking division, Bureau 121, said: “The size of the cyber-attack agency has increased significantly, and now has approximately 6,000 people. “The reason North Korea has been Read full story › Source: The Drum...

on May 29, 2015

By Seb Joseph Developers may be top of Google’s mind at its I/O conference but the host of products on show, from the overhauled Android system to its Apple Pay rival, could provide food for thought for marketers and their efforts to fully harness mobile media. The annual conference is traditionally used to state what services developers, marketers and consumers can expect to use moving forward. Unsurprisingly, the focus of this year’s gathering is on mobile with Google keen to stress the potential of its expanding ecosystem through the announcement of five product pushes. Google gets serious about app advertising Users (naturally) prefer free ad-funded apps Read full story › Source: The Drum...

on May 29, 2015

By Alice Aldridge The latest Advertising Standards Authority ruling against Proctor & Gamble’s Beauty Recommended vlogger content marks a new era for branded collaborations. Read full story › Source: Campaign...

on May 29, 2015

By Gillian West “Everything is copy”. These words of wisdom, passed down to bestselling novelist, director and journalist Nora Ephron by her screenwriter parents, are also the words of wisdom TBWA London chairman and chief creative officer Peter Souter lives by. Starting his career at Delaney Fletcher Delaney in the mid-80s, Souter joined AMV BBDO in 1991, quickly climbing the ranks to replace David Abbott – a creative mind Souter says he grew up “devoted” to – and becoming executive creative director in 1997. After 17 years he took four years out to follow his passion for screenwriting, returning to adland in 2012. “When I Read full story › Source: The Drum...

on May 29, 2015

By Gurjit Degun Isobel has taken on Ben Stump and Simon Findlater, creatives from CHI & Partners. Read full story › Source: Campaign...