Posts made in June, 2015

on Jun 30, 2015

By John McCarthy Amazon is rolling out its one-hour deliveries to certain post codes in the Central London area, the company has announced. Members of Amazon Prime in selected area will be able to receive one hour deliveries on a number of goods, following the expansion of Amazon Now from the US. One hour deliveries require a minimum spend of £20 – with the delivery costing a further £6.99. Furthermore, shoppers must be subscribed to Amazon Prime, a £79 per year expense. Christopher North, managing director of Amazon UK, said: “Millions of customers across London can use the Prime Now app today and discover over ten Read full story › Source: The Drum...

on Jun 30, 2015

By Daniel Harvey Digital transformation creates power shifts between the fourth and third estates. The first wave of disruption empowered citizen journalism. The second, current wave of disruption is creating real-time journalism. This is due to the rise of mobile, social and video. Let’s look back at the last six months to understand the landscape today. Mobile Research by The Reuters Institute shows significant growth for smartphones. Globally, 25 per cent of over-35s use it as their main device for news consumption. That number jumps to 41 per cent for under-35s. Add tablets and the number of people using two or more devices in the UK Read full story › Source: The Drum...

on Jun 30, 2015

By Natalie Mortimer Samsung UK has teamed up with the Royal Shakespeare Company (RSC) to launch a new app to aid 11-18 year olds to study Shakespeare. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David Tennant. It also stars actress, Tamsin Greig, beatboxing artist Shlomo, rapper and poet Akala, and director, Iqbal Khan. RE:Shakespeare allows users to star in their own Dubsmash-style music video and mix the beat boxer Shlomo with Shakespeare to create their own track. It also gives them a chance to perform on a virtual stage with a 360-degree immersive video, shot Read full story › Source: The Drum...

on Jun 30, 2015

By Rebecca Stewart Marks & Spencer has re-entered The Drum’s Shazam chart thanks to ‘Rather Be’ by Clean Bandit. The retailer and electro group are at it again with another colorful ‘Adventures In…’ spot, which focuses on the British seaside. Meanwhile Nationwide’s sweet ‘On You Side for Generations’ campaign edges into number three with ‘I’ll Keep You Safe’ by Sleeping At Last. And Jess Glyne’s ‘Hold My Hand’ helps Littlewoods move up to second place. The summery tune features in the brand’s Spring/Summer 2015 campaign starring Myleene Klass. Three Mobile, Volvo and Boohoo.com remain in the chart this week. Shazam Chart Read full story › Source: The Drum...

on Jun 30, 2015

By Direct Marketing News Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces. Read full story › Source: DM News...