By Direct Marketing News Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns. Read full story › Source: DM News...
Read MoreBy Direct Marketing News More than three quarters of millennials are willing to pay to join fee-based loyalty programs. Read full story › Source: DM News...
Read MoreBy Omar Oakes Microsoft is to hand over all management and responsibility of its global ad sales to AOL. Read full story › Source: Campaign...
Read MoreBy Gillian West With over 5 million YouTube subscribers The Slow Mo Guys – Gavin Free and Dan Gruchy – know a thing or two about building an audience. Speaking to The Drum at this year’s Cannes Lions, Free and Gruchy explained that their channel wasn’t an instant hit. “It was quite a slow process” said Free, “then we had a viral hit, our giant water balloon video, and that got 2 million views in a day. Immediately all our other videos went up and we got loads of new subscribers.” “Since then it’s [The Slow Mo Guys channel] become much more well-known and easier to Read full story › Source: The Drum...
Read MoreEurosport €1.3bn deal to control Olympic coverage in Europe reboots IOC commercial model for the digital era
By Seb Joseph Eurosport owner Discovery Communications’ €1.3bn agreement with Olympic chiefs promises to bring the Games to more European screens that ever before, paving the way for flexible broadcast models that would allow brands to piggyback on the digital buzz surrounding the tournaments. The deal is the first time the International Olympic Committee has bundled its broadcast rights in a way that gives one distributor exclusive ownership of not just TV but also multi-platform. It spans six years, covering the 2018 Winter Games, the 2020 Olympic as well as the 2022 Winter Games and 2024 Summer Olympics, spotlighting both parties’ commitment Read full story › Source: The Drum...
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