Posts made in June, 2015

on Jun 30, 2015

By Dr Beau Lotto Neuroscientist Beau Lotto argues that digital content is meaningless, neither existing fully in the digital world or in the physical. By occupying the space between however, placed in the physical world and accessed through our digital windows, a new meaningful kind of engagement is possible. Information is meaningless. This is literally true… even at the most basic level of our senses. In fact the light that your eyes detect is wholly inadequate for telling you what to do. This is because it doesn’t come with a set of instructions. This fact, that (sensory) information is wholly ambiguous, is the fundamental challenge Read full story › Source: The Drum...

on Jun 30, 2015

By Sarah Vizard Morrisons sales increased by 0.6% in the 12 weeks to 21 June, ahead of the wider market which saw a decrease of 0.1% compared to a year ago. That was enough for the supermarket to increase its market share by 0.1 percentage points to 11% as it benefitted from an increase in online shopping. “While only a small increase against a weak 2014, this does represent the first market share gains made my Morrisons since December 2011,” Kantar Worldpanel’s head of retail and consumer insight Fraser McKevitt. Morrisons has made a number of customer-focused changes in store including reintroducing manned express Read full story › Source: Marketing Week...

on Jun 30, 2015

By John Glenday Microsoft is reportedly on the cusp of ordering a full retreat from its display ad business in a plan which would see such operations handed over to AOL and AppNexus, according to Bloomberg. The reorganisation will affect as many as 1,200 jobs although many of these will be offered the chance to relocate, either within Microsoft itself or with AOL or AppNexus. Microsoft is keen to divest itself of non-core interests as part of a business strategy devised by CEO Satya Nadella which will see it focus on personal computing, cloud platforms and business productivity. This follows an earlier promise to Read full story › Source: The Drum...

on Jun 30, 2015

By Gurjit Degun Jim Gilchrist, a director at MJZ, has joined Outsider to work on global business. Read full story › Source: Campaign...

on Jun 30, 2015

Black Eyed Peas founder, singer and entrepreneur will.i.am joined a panel of media and ad industry leaders this week at Cannes Lions to discuss the future of the creative industries. At the event, hosted by global communications group The&Partnership and The Wall Street Journal, will.i.am urged the advertising industry to think about advertising as “adding value to communities”, not “advertising or marketing”. Talking about advertising that focuses on selling rather than adding value to communities, will.i.am said: “You know people don’t like it on YouTube. They skip it.” Ensured by Google marketing executive Lorraine Twohill that 87 per cent of people do not Read full story › Source: The Drum...