By John Glenday Facebook is setting its sights on Africa for future growth with plans to open its first office on the continent. Based in Johannesburg the new unit will play host to 25 employees initially and will be headed by marketing industry stalwart Nunu Ntshingila, with the aim of concentrating efforts on Kenya, Nigeria and South Africa. As part of this effort Facebook has been seeking to bring the internet to more Africans through its internet.org programme, by offering free connectivity to key websites such as Wikipedia and BBC News… as well as Facebook. Nicola Mendelsohn, Facebook vice president for Europe, the Middle East and Read full story › Source: The Drum...
Read MoreBy Gurjit Degun The Campaign Big Awards has extended its deadline for entries to Wednesday 8 July due to popular demand. Read full story › Source: Campaign...
Read MoreBy John Glenday Wimbledon ‘wags’ and celebrity spectators are set to drive real-time shopping trends over the coming fortnight, according to a survey commissioned by eBay Advertising. This found that searches for ‘crochet dress’ on the auction site spiked by 37 per cent after Kim Murray happened to wear one to the 2013 final to view her husband, a pattern repeated by Jelena Djokovic’s choice of attire when a corresponding 39 per cent jump in ‘striped dress’ searches was observed. Other insights include a peak of 100 searches per hour for ‘Reiss’ coinciding with another public appearance by Kim Murray wearing one of the label’s Read full story › Source: The Drum...
Read MoreBy John Glenday Photo-sharing app Instagram has notched up its most liked selfie ever after US model Kendall Jenner, half-sister of Kim Kardashian, racked up 2.6m likes in just one month courtesy of a red carpet mug shot. The tally sees Jenner take the crown for having the most liked selfie on the platform from her own sibling, who previously held the title for a wedding day pic alongside new hubby Kanye West which could only amass 2.4m likes over the course of a year. To pull off the feat Jenner posed lying on the floor in a lace dress with her flowing hair carefully Read full story › Source: The Drum...
Read MoreBy John Glenday Photo-sharing app Instagram has notched up its most liked selfie ever after US model Kendall Jenner, half-sister of Kim Kardashian, racked up 2.6m likes in just one month courtesy of a red carpet mug shot. The tally sees Jenner take the crown for having the most liked selfie on the platform from her own sibling, who previously held the title for a wedding day pic alongside new hubby Kanye West which could only amass 2.4m likes over the course of a year. To pull off the feat Jenner posed lying on the floor in a lace dress with her flowing hair carefully Read full story › Source: The Drum...
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