By John Glenday Music recognition app Shazam is seeking to bolster its advertising business by introducing profiles for some of the biggest names in the industry; including One Direction, Calvin Harris and Coldplay. New social functionality will automatically sign-up users to ‘follow’ Shazamed artists, enabling them to view what songs their idols are currently playing. It is hoped that the feature will drive further page views and traffic to the app and in turn the amount of advertising revenue which the service can command. Speaking to Business Insider Shazam’s executive chairman said: “For us as a company it’s beneficial because we’ll be able to increase the Read full story › Source: The Drum...
Read MoreBy Kate Magee Arthur Sadoun, the president of Publicis Worldwide, is to extend his remit by taking over responsibility for MSLGroup, the PR network. Read full story › Source: Campaign...
Read MoreBy Sarah Vizard The report by GfK found that the number of shoppers agreeing “now is a good time to make a major purchase” such as electricals or furniture increased by 14 points compared to a year ago to 16 in June. That is in stark contrast to December 2013 when the ‘major purchase index’ slumped to -17 and the highest figure since January 2006. Overall the consumer confidence index rose six points to seven, a level not seen for at least 10 years. “We’re seeing a dramatic uptick in confidence this month, a real post-election bounce that’s put a spring in the step of Read full story › Source: Marketing Week...
Read MoreBy Minda Smiley After NBC announced its plans to cut ties with Donald Trump moving forward following the offensive remarks he made towards Mexican immigrants during his presidential campaign speech, the reality TV star has responded by calling the broadcaster “weak” while adding “they will stand behind lying Brian Williams, but won’t stand behind people that tell it like it is.” NBC will no longer air Miss USA or Miss Universe, both of which Trump previously co-produced with the network. He also will no longer host ‘Celebrity Apprentice.’ In a statement that he posted on his Instagram account, Trump responded to Read full story › Source: The Drum...
Read MoreBy Minda Smiley NBC has officially cut its ties with Donald Trump after the presidential hopeful insulted Mexican immigrants during his campaign speech earlier this month. The broadcaster will no longer air the annual Miss USA and Miss Universe Pageants, which were part of a joint venture between NBC and Trump. He also will not return to host his long-running show, ‘Celebrity Apprentice.’ In a statement, the company said: “At NBC, respect and dignity for all people are cornerstones of our values. Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.” Last week, Read full story › Source: The Drum...
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