Posts made in June, 2015

on Jun 29, 2015

By Jim Caruso By now most marketers know they need to give programmatic ad buying careful consideration. Research from eMarketer predicts 50 per cent growth in programmatic ad spending in 2015, reaching nearly $15bn. The field is growing rapidly, but the process can still be overwhelming. To operate successfully in the programmatic space, a marketer must understand the three Ts: technology, trading, and transparency. A full understanding of these three factors of programmatic ad buying will provide them with a competitive advantage over their competitors. Technology Technology is the heart of programmatic ad buying, and for technology to match with a brand’s goals it requires a Read full story › Source: The Drum...

on Jun 29, 2015

By John McCarthy Arthur Sadoun has been enlisted to oversee MSLGROUP, Publicis Groupe’s global PR firm, in addition to his current role as chief executive of Publicis Worldwide. In a bid to integrate Publicis’ PR and strategic communications capabilities for all client campaigns, Sadoun will also oversee the MSLGROUP. Sadoun will replace Olivier Fleurot who will join the Groupe’s holding as senior vice president where he will head comms, corporate social responsibility (CSR) initiatives, real estate and insurance. Maurice Lévy, chief executive of Publicis Groupe – and guest editor of the latest edition of The Drum, said: “This alignment is not at all about Read full story › Source: The Drum...

on Jun 29, 2015

By John McCarthy London has reimagined its globally renowned double decker buses as a new line of electric powered vehicles in a city wide pilot. Speaking at the Clean Bus Summit at City Hall, mayor of London Boris Johnson confirmed that the new range of buses, while much larger than its single decker peers, is fully reliant only on electric power, which is known to release fewer emissions than hybrids and those running on gasoline. The pilot will see 10 zero-emission electric double decker buses manufactured by BYD enter service on route 16 from October, running between Cricklewood and Victoria Station. Johnson said: “The iconic red Read full story › Source: The Drum...

on Jun 29, 2015

By Minda Smiley Crowdsourcing website ‘LogoMyWay’ is asking its community of more than 20,000 designers to create a funny logo for Donald Trump’s presidential campaign. Key points that must be included in the logo are his comb-over hair, his bold attitude, and his iconic line from The Apprentice, “You’re Fired.” The winner of the competition will win $200. Earlier this month, Donald Trump announced that he will be running for president in 2016. Since his announcement, the real estate mogul has been wrapped up in controversy after he made offensive remarks about Mexican immigrants. Read full story › Source: The Drum...

on Jun 29, 2015

By John McCarthy Facebook has opened its first office on the African continent in Johannesburg, South Africa, to help coordinate growth across the region. The social network has stated it looks to grow the business to better connect Africans with each other – and advertisers on a local and national level. Initially, the office will be focused with further cementing Facebook’s place in Sub Saharan Africa: Kenya, Nigeria and South Africa, partnering with governments, telecom operators, agencies and more to increase the importance of the app to users. Nicola Mendelsohn, vice president of EMEA at Facebook, said: “We are inspired by the incredible ways people Read full story › Source: The Drum...