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Posts made in June, 2015

The Daily Telegraph redesign review: Does it match its ambition of high-end elegance?

on Jun 29, 2015

By Terry Watson The Daily Telegraph’s design changes, introduced on the 160th anniversary of its first edition, mark a further step along the road towards the inevitable future for print newspapers: that of luxury, added-value, niche products which sit alongside the digital news channels (where the real action happens). The overall feel of the new look is understated and minimalist. The focus is on clean pages, unfussy details and simple layouts. The colour palette is muted, typographic contrast is limited. The ambition presumably was restrained, high-end elegance – a sort of Cartier of newspapers – and it is at least partially successful in this Read full story › Source: The Drum...

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SoundCloud CEO welcomes the arrival of Apple Music claiming it will only benefit him

on Jun 29, 2015

By Tony Connelly SoundCloud chief executive Alexander Ljung has welcomed the arrival of Apple Music saying that its launch will only benefit his music streaming service. Speaking to Music Business Worldwide, Ljung maintained that he was not concerned about Apple Music having an adverse effect on SoundCloud because he doesn’t “see anything out there that’s remotely close to SoundCloud”. The free online music platform has almost 200m unique monthly listeners, dwarfing even Spotify’s impressive growth in recent years, and Ljung believes that the success is down to the fact that it’s free. But this model has cause ripples of discontent amongst rights-holders, something which Read full story › Source: The Drum...

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'Purpose' behind P&G’s Cannes clean-up says Brand Union boss on final #BrandsinCannes result

on Jun 29, 2015

By Jennifer Faull P&G was the most awarded brand at the Cannes Lions festival, an accolade Brand Union’s global CEO Toby Southgate said is all down to brand purpose being at the heart of all its advertising. The FMCG-giant walked away with four Grand Prix awards alongside 10 gold, eight silver, and 19 bronze awards. The awards were pulled together by Brand Union’s #BrandsinCannes tracker which was launched this year to applaud the often forgotten clients at the week-long industry back-patting event. “Procter & Gamble topping the table may not be a surprise: it buys more advertising than anyone else in the world (though Read full story › Source: The Drum...

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US ad spend falls 4 per cent during first quarter

on Jun 29, 2015

By Minda Smiley US advertising spending decreased 4 per cent in the first quarter of 2015 to $37.4bn, according to Kantar Media. Results have been skewed due to the budgets advertisers pumpe into last year’s Sochi Olympics during the first quarter of 2014, which added an additional $600m. Yet when excluding the impact of special events such as the Olympics, core ad spend for the quarter was still down 2 per cent year-over-year. Jon Swallen, chief research officer at Kantar Media North America, said: “Even after taking into account assumptions about the growth of spend on other unmonitored media, it has been a relatively slow Read full story › Source: The Drum...

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Jaguar, Evian and Lavazza look to innovation and social to reach Wimbledon fans

on Jun 29, 2015

By Alison Millington Evian To mark its eighth year as the tournament’s official water, Evian has launched #wimblewatch, a daily content series hosted by celebrities, bloggers and fans showing reactions to the Championships. The show will be released every morning on wimbledon.com, while fans who use Shazam’s new visual recognition feature on the brand’s print adverts will be taken to the mobile site. Evian is also asking fans to share their reactions to each day’s events on Twitter or Instagram with the hashtag #wimblewatch, with the best ones to be made into online video leading up to the finals. Sarah Dossett, head of marketing at Danone Read full story › Source: Marketing Week...

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