By Tony Connelly The continuing growth of Netflix will see the online streaming service’s global subscription base hit 69.9 million by the end of the year according to the latest industry forecasts. Digital TV Research’s Global OTT TV & Video Forecasts report estimates that Netflix will have grown its subscriber base by 9.58 million – 28 per cent – over last year’s figures. The figures show the success of the California-based company’s international expansion which will have increased this year by 57 per cent taking it to 26.36 million. Unsurprisingly the majority of its revenue will be generated from the US which is expected to Read full story › Source: The Drum...
Read MoreBy Deborah Watson If there was one poignant moment which struck home for me in the aftermath of the Tunisia tragedy, it was a traumatised holidaymaker talking on national news about his ‘sympathy’ for a 20-something travel rep. This was not a compassionate response to the rep having been injured or harmed – instead that he recognised the young woman had absolutely been shoved in the line of fire and tasked with communicating on behalf of her travel operator employer. It was, without doubt, a further ‘ouch’ PR moment for another travel brand which had been left wanting when it came to appropriate crisis communications. In Read full story › Source: The Drum...
Read MoreBy Direct Marketing News A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase. Read full story › Source: DM News...
Read MoreBy John McCarthy Sky has published a scathing review on BT’s ownership of broadband infrastructure maintenance group Openreach in its latest push to have the bodies separated. A document, submitted to Ofcom’ as part of its ‘Strategic Review of Digital Communications’, calls for the Competition and Markets Authority (CMA) to conduct an inquiry into Openreach’s management. It stated that BT has a “history of under-investment” in Openreach which has caused “a range of service quality problems including… network faults, failure to meet targets for repairing faults, long waits to have new lines installed, appointments that are missed and jobs that are not completed”. The report found Read full story › Source: The Drum...
Read MoreBy Minda Smiley Restaurant chain Perkins has named Nashville-based The Buntin Group as its new agency of record following a creative and media services review. The agency will be tasked with handling traditional as well as digital strategy along with creative elements. Previously, Doner served as the restaurant group’s agency of record. Its first work for the Memphis-based client is set to air this fall. The Buntin Group’s other clients include Cracker Barrel, Kirkland’s, and Goodyear. Read full story › Source: The Drum...
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