Posts made in June, 2015

on Jun 29, 2015

By Jennifer Faull Robinsons has rolled out a nostalgic marketing push to mark the 80 year anniversary of its partnership with tennis tournament Wimbledon. Ahead of play commencing today (29 June), Robinsons owner Britvic revealed it had once again renewed the sponsorship deal for a further five years, covering the tournaments from 2016 to 2020. “We are very proud of the unique history shared between Robinson’s and Wimbledon, and as we celebrate the 80th anniversary of the partnership, we are excited to be reaffirming our relationship with one of the most important British sporting events in the calendar,” said Matt Barwell, Britvic’s chief marketing officer. The Read full story › Source: The Drum...

on Jun 29, 2015

Newcastle based company Komodo Digital has come a long way in twelve years. Early practitioners of responsive web design, the agency, led by MD Andy Greener, also recognised the clear opportunity presented by a booming mobile app market and moved swiftly into the world of app development ahead of most of the competition in the North East. In doing so, the agency quickly caught the attention of big clients like ITV. Creative England asked company MD Andy Greener to share his thoughts on how to succeed in an overpopulated marketplace and how start-ups should approach working with big clients for the first Read full story › Source: The Drum...

on Jun 29, 2015

Birmingham has established funding infrastructure to support the creative sector, according to leading industry figures. Over 50 creative business entrepreneurs from creative and digital marketing agencies, games, television and arts businesses congregated at Birmingham’s Hippodrome on Wednesday 24 June to learn from the experts about the different options for funding business growth and expansion. Facilitated by Caroline Norbury, CEO Creative England and lead on the Creative Industries Council Access to Finance strategy, participants joined in a debate with panellists John Handley, Chief Investment Officer, Finance Birmingham; George Feigher, Pro Vice-Chancellor, Aston Business School; Patrick Towell, Chief Executive, Golant Media Read full story › Source: The Drum...

on Jun 29, 2015

By John McCarthy Jeremy Clarkson’s Top Gear has finally come to a close with his last ever episode drawing a live audience of 5.3m. The episode, which was suspended following Clarkson’s heavily publicised ‘fracas’ with a Top Gear producer, drew in a 23 per cent share of TV audiences on Sunday evening, sitting comfortably as the most viewed show. Clarkson discussed his sadness at the conclusion of the show on Twitter. Strange that BBC News is talking down the last Top Gear tonight. Do they not want big ratings for some reason? — Jeremy Clarkson (@JeremyClarkson) June 28, 2015 <p Read full story › Source: The Drum...

on Jun 29, 2015

By Natan Edelsburg In 2013 in an interview with the Shorty Awards (the ceremony I produce), Tumblr founder David Karp described why GIFs have become so important to the creative social network. “The new networks had gotten more and more restrictive – square photos, 140 characters, six second videos and Tumblr was really about opening that up,” Karp explained. “The animation and GIF community was one of those that really ended up finding a home on Tumblr and flourish.” Over two years later Tumblr is taking Gifs to a whole new level with the establishment of Tumblr TV Read full story › Source: The Drum...