By Tom Fishburne Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Read full story › Source: Marketing Week...
Read MoreBy Gurjit Degun R/GA New York has won Agency of the Year at the Cannes International Festival of Creativity, the first time a digital shop has taken the accolade. Read full story › Source: Campaign...
Read MoreBy Natan Edelsburg Reactions to television on Twitter has been dominated by the NBA Finals the past few weeks. With the Golden State Warriors crowed the champions and the season over, reactions to television on Twitter dropped by 1.9 million tweets. In this week’s social TV review from Canvs the NBA still managed to take center stage with the Draft. 27% of all reactions to television were about the NBA Draft. Also of note in the below infographic is that USA’s Mr. Robot is also gaining in popularity. Canvs infographic <span Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum For avid Amazon shoppers, $99 per year for Prime pays for itself with free shipping. But in the last two years the service has become so much more, due in large part to the breadth of Amazon’s film and TV library, which rivals that of Netflix, and Amazon Original Studious. Amazon Original Studios, which launched in 2010, scored its first major victory this past year with its timely and multi-Golden Globes winning series Transparent. It has also produced Bosch, Mozart in the Jungle, and Alfa House. Perhaps more important in the over-the-top and streaming battle than critically acclaimed adult-geared originals is children’s Read full story › Source: The Drum...
Read MoreBy Seb Joseph The Economist wants to make short-form videos the next extension of its editorial product, embarking on a measured attempt to turn the attention around brand-funded mini-documentaries into revenue. “If The Economist was created today then video would be a key to extending its principles to readers,” claimed Nicholas Minter Green of Economist Films. It is this realisation that sparked the formation of Economist Films in March and consequently what Minter Green said was an “existential crisis” of three parts; how it is The Economist’s right to do video, how its journalists adapt to the shift and working out what its readers Read full story › Source: The Drum...
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