Posts made in June, 2015

on Jun 29, 2015

By John McCarthy Discovery Communications has agreed a sum for 1.3 billion euros for the European TV rights to the Olympic Games from 2018 to 2024. For the first time ever, the International Olympic Committee (IOC) has handed control of its European coverage to a single media company, bypassing deals with broadcasters at a national level. The announcement, made today (Monday 29 June) stated that Discovery Communications, parent firm of Eurosport will reach an estimated 700 million Europeans in 53 countries. Furthermore, the content will be aired across an array of platforms including free-to-air, pay-TV, online and mobile Thomas Bach, president of the IOC, said: “This is Read full story › Source: The Drum...

on Jun 29, 2015

Johnny Hornby: If the 30, 40, or even 50 per cent figure that people are mentioning around programmatic that is fraudulent is true, then does the industry have a kind of duty to you as an advertiser to expose that and clean that up? Keith Weed, chief marketing officer, Unilever: I think there’s a potential time-bomb in this area which will lead to loss of faith and trust in the industry. Johnny Hornby: How worried are you about fraud? Some people are saying that up to 40 per cent of views are fraudulent. Sir Martin Sorrell, chief executive, WPP: Well it depends whether Read full story › Source: The Drum...

on Jun 29, 2015

By Jennifer Faull Jaguar has marked its first year as the official car sponsor of Wimbledon with a social media campaign that uses wearable technology and court sensors to measure the mood and emotion of the crowd. Throughout the tournament Jaguar is selecting spectators to wear biometric wristbands that will capture heart rate, movement and location around the grounds. Atmospheric, in-ground sensors will monitor the energy around the courts by collating data on crowd movement, audio levels and infrared. Finally, sociometric tracking will follow the conversation amongst fans around the world on Facebook, Twitter and Instagram to provide greater insight into the sentiment at any given Read full story › Source: The Drum...

on Jun 29, 2015

By Giles Hedger Day 25, book 25. Dante’s masterpiece contains, among many other things, the most compelling account ever written of the horror of mediocrity. Read full story › Source: Campaign...

on Jun 29, 2015

By Rachel Arthur After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for another year. Whether you were stuck at home or just spent too much time on the beach instead, here’s a round-up of the trends to know about from the Palais for 2015. Data and creativity If there was one word used more than any other this week, it was data. This wasn’t just about debating the need for “analytics” or “insights”, or even repeatedly raising “big data” as a buzz phrase, but how we take the fact Read full story › Source: The Drum...